Summertime Email Campaigns that Make a Splash

Thanks to the general idea of the “holidays” being between the months of November and February, summertime email campaigns don’t get the attention that they really should. Sure, people will be on the hunt for hot summertime deals, but when it comes to having something to “celebrate,” what options are there?

The short answer—plenty.

Summer holidays to spice up your email campaigns

Summertime is the perfect time to “let loose” for everyone, and that means B2B companies and their marketing ideas, too!

The summer months bring us that breath of fresh air following the cold, miserable months of winter and the hectic spring-cleaning madness that is, well, spring. It is the time of year people want to get out, do things, and make memories—which makes this the perfect time of year for email marketers to be bold and stand out amongst the crowds.

So, before we look at some hot summertime email campaign ideas, let’s figure out what there is to “celebrate”—well, besides the warming weather and sunshine, of course.

Standard summer holidays

Standard holidays that fall in the months of summer can get a little tricky considering everyone’s definition of “summer months” varies. For the sake of our list, however, we have gone ahead and listed standards holidays that fall between the months of May and August as our “standard” summertime holidays—and any one of these holidays can be used for sending a hot summertime email campaign to customers.

  • Cinco de Mayo
  • Mother’s Day
  • Memorial Day
  • Flag Day
  • Father’s Day
  • Independence Day
  • Labor Day

Shortly, we’ll show you some excellent summertime examples that would suit these more traditional summertime holidays.

Non-traditional summertime holiday inspiration

While there are only a handful of nationally recognized summertime holidays, when it comes to non-traditional holidays during this season, there are plenty of things to celebrate! No matter what your B2B company’s niche, there is sure to be a non-traditional holiday that can be turned into a sizzling summertime email campaign.

  • No Pants Day
  • Space Day
  • Star Wars Day
  • Eat What You Want Day
  • Chocolate Chip Day
  • Talk Like Yoda Day
  • Say Something Nice Day
  • Repeat Day
  • National Doughnut Day
  • Best Friends Day
  • Iced Tea Day
  • Red Rose Day
  • Bourbon Day
  • Take Your Dog To Work Day
  • International Joke Day
  • I Forgot Day
  • World UFO Day
  • Workaholics Day
  • World Kissing Day
  • Video Games Day
  • Sugar Cookie Day
  • Simplicity Day
  • Embrace Your Geekness Day
  • World Emoji Day
  • Ice Cream Day
  • Junk Food Day
  • Uncle & Aunt Day
  • National Cheesecake Day
  • Girlfriend’s Day
  • Ice Cream Sandwich Day
  • International Beer Day
  • Watermelon Day
  • Sister’s Day
  • Book Lovers Day
  • Lazy Day
  • Son & Daughter Day
  • Dog Appreciation Day

Getting goofy with your summertime email campaigns is nothing to be afraid of, especially considering this is the time of year many want to let loose and have some fun.

10 of the best summertime email campaigns sure to make a splash

Now that we know there is plenty for companies to celebrate during the summertime, it’s time to discuss why you should be taking advantage of the summer for your brand’s email campaigns.

The summer is one of the most expensive times of the year, behind the winter holidays of course—and that’s because more people are spending money on vacations, dining out and getting social throughout the warmer months of the year.

Source: Social Media Today

So, while summer is all about celebrating, it’s also about spending, and B2B companies would be silly to not capitalize on that trend.

With that being said, let’s take a look at some excellent summertime email campaigns and see what it is that makes them sizzle.

One Kings Lane

One Kings Lane does an exceptional job at not only setting the summer vibe with its imagery; it also is taking advantage of the “need to spend” aspect we just talked about. The brand is a well-known luxury furniture and home décor outlet, and they do a fantastic job of sending out those summertime vibes by using the poolside imagery. Their message clearly reads out with the cold, in with the summertime vibes! So let’s take that 20% off and hit the store to update our home decor.

Rip Curl

Rip Curl does an amazing job setting the summertime vibe with their imagery as well. They also make great use of their copy with terms like “bombshell” often used during the summer months to describe attractive women with outstanding personalities. Even their brand name “Rip Curl,” makes readers think of the ocean and its rip tides and curling waves—which they include in surfing imagery that screams “summertime adventure.”

Source: Campaign Monitor


“Surfs up, dad!” This Father’s Day email campaign not only helps ring in the summer with a classic summertime holiday, but it promotes fitness with creative product placement and written copy. Based on the imagery alone, we see a little one spending some special time learning to surf with dad, so instantly, readers know it’s based around a summertime activity.

Source: Really Good Emails


Honestly, what better way to spend the warm summer months than out on an adventure? Camping is a classic summertime holiday, and BioLite takes full advantage of that need for getting out and going places. Not only are they using powerful imagery to encourage people’s need for adventure, but they are also using the Labor Day holiday to promote spending. The extra 15% off code does an excellent job at promoting both spending and adventure as well.

Source: Pinterest


“Let’s hit the road, dudes!”

Not only is Leesa playing on a classic beach theme with the surfboards and the “surfer dude” van, but the colors and fonts used in this summertime email campaign give the reader a light and airy feel. It is perfect for setting the stage of wanting to relax, and since the brand sells mattresses, light and airy goes hand in hand with wanting to relax on a comfy mattress!

Even their copy within the email screams relaxation—sand between your toes; warm, sun-kissed skin. If that doesn’t scream summertime relaxation, we don’t know what does.

Source: Really Good Emails


Sweet treats are a great way to celebrate the summertime, and Friendly’s takes full advantage of that with their appetizing banana split displayed front and center in this summer email campaign. While this campaign may be promoting the end of summer, they are still pushing the summer celebration as far as they can with their 50% off ice cream coupon which doesn’t expire until September 7th.

Source: Really Good Emails


Summertime and fireworks, again, go hand-in-hand. Google does an excellent job promoting their assistance app by not only using classic summertime imagery but by showcasing ways that users can utilize their app to help them best enjoy the July 4th festivities.

Not only that, they go a step further and drop in even more exciting summertime activities, such as baseball, backing cobbler, and bringing up a reminder for some classic summertime barbeque must-haves.

Source: Really Good Emails


Anthropologie went right for the feels with this one by setting the stage with the summertime tropical bird as their focal point of this email campaign. Not only that, they are offering shoppers a 40% off sale items opportunity to encourage that summertime spending we talked about earlier.

It’s also worth noting that Anthropologie makes excellent use of their color scheme and typography for this summertime email campaign. Everything about this email screams warm weather and tropical vacation.

Source: Milled


Chairish hits us with all the feels as they help shoppers say goodbye to the summertime shenanigans. The classic beach photography, again featuring those ever-popular surfer dudes, leaves us feeling all warm inside while that 80% off is feeding our need to hold on just a little longer with some new summertime home décor pieces.

Source: Really Good Emails

O’Neill Clothing

What isn’t O’Neill clothing doing in this email that doesn’t scream summertime? The waves, the swim gear, the water splashing, the adventure calling… This email campaign is clearly screaming summertime with every aspect of its design.

Source: Campaign Monitor

Wrap Up

Speaking of design, your summertime email campaign needs to focus on more than just good imagery. In fact, you must be able to draw your readers in with nothing more than an attractive subject line. So, here are a few simple ideas to get you started:

  • Lucy: Summer’s on sale. up to 40% off
  • Rip Curl: Made For Independence Day
  • Supergoop: Summer Workout Goals
  • LOFT: Meet Your Summer Loves
  • Stars, Stripes, and Sales

Need some more ideas on catchy subject lines that will demand your reader’s attention? Check out the subject lines that made our top 100 list!

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