The Indianapolis Zoo faced challenges in effectively engaging its audience. From keeping current members informed and engaged, to attracting new memberships and promoting special events, Indianapolis Zoo needed a robust email marketing solution.
The outreach team wanted to improve newsletter engagement, send timely event reminders, and craft personalized membership campaigns. However, limited in-house resources for creating dynamic, professional emails often hindered the team’s ability to execute campaigns effectively.
How powerful segmentation boosted member outreach
To address these challenges, the Indianapolis Zoo partnered with Delivra. Delivra streamlined the Zoo’s email marketing by segmenting its audience based on membership status and past engagement. Now, the Zoo could deliver highly personalized newsletters with dynamic content that offered animal updates, upcoming event details, and exclusive member benefits.Â
Additionally, the Indianapolis Zoo leveraged Delivra’s professional services to design visually stunning emails that captured the excitement of upcoming events and the importance of their conservation mission. After collaborating with the Delivra professional services team to redesign its newsletter template, the Zoo doubled its click-through rates.
With Delivra as a trusted partner, the Indianapolis Zoo continues to enhance its outreach efforts, saving 12 hours a month on its eNews mailings. The combination of targeted segmentation, dynamic content, and expert design support boosted marketing effectiveness and deepened the connection between the Zoo and its community.
The Zoo can now deploy personalized, data-driven email marketing that will ensure ongoing support for the vital mission of protecting nature and inspiring people to care for our world.
