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We asked 100 marketing & sales leaders: How did you choose your email software?January 4, 2023
Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…
Setting up a successful re-engagement campaign for Human KineticsDecember 30, 2022
With the help of their Delivra Customer Success Manager, Human Kinetics successfully executed a list clean-up and re-engagement campaign that increased the accuracy of their open rate.
CTR vs. CTOR: What’s the difference and why do they matter?October 11, 2022
Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?
Staggered Email Sending: The benefits of small batch vs. bulk emailsOctober 10, 2022
If you’re a marketer sending to 5,000+ recipients at a time, small-batching your email sends is a technique worth having in your toolbox. Whether it’s a one-off broadcast or a…
Delivra + Unsplash: Import images directly into your email templatesSeptember 28, 2022
We’ve integrated the Unsplash image library into Delivra to make it easier than ever to customize your email templates with professional, high-quality photos. Now, when creating an email, you can…
The Miami Marlins: Saving time with FTP integrationJuly 14, 2022
The Miami Marlins organization uses a CRM to maintain employee contact information and records. Prior to the setup of the File Transfer Protocol (FTP) integration, they were exporting a CSV…
3 Email Personalization Features You Can Incorporate in Less than 5 MinutesJuly 6, 2022
Think about how many times you have received an email with irrelevant content in your inbox. You can instantly tell it was blasted to as many people as possible and…
First Florida Credit Union is Driving Customer Behavior with AutomationJune 6, 2022
Email marketing automation is all about sending the right message to the right audience at the right time. Which is exactly what First Florida Credit Union looked to do with…
Shubert’s First Line of DefenseMay 20, 2022
Shubert Ticketing is an arm of the Shubert Organization—America’s oldest professional theatre company and the largest theatre owner on Broadway. The Shubert Organization as a whole focuses on operating Broadway…
Why you should use double opt-in for your email listApril 29, 2022
Trying to decide if you should include a double opt-in for new email subscribers? While once a popular way of adding contacts to a mailing list, the use of…
How Beck’s Hybrids boosted engagement with SMS marketingApril 14, 2022
Have you ever thought of using SMS messages to expand your marketing strategy? SMS subscribers tend to be more loyal and engaged because they’re selective in choosing which brands…