Email & SMS Marketing Blog

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How we navigate leadership as women in tech

March 8, 2023

Barbara Berry

Celebrating International Women’s Day, Redbrick CEOs Jeanette Dorazio, Barbara Berry, and Nadia Tatlow share their advice for young people entering tech.

Email Marketing Guides

We asked 100 marketing & sales leaders: How did you choose your email software?

January 4, 2023

Screen Shot 2022-08-01 at 3.58.11 PM.png

Madeline Blasberg

Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…

Case Studies

Setting up a successful re-engagement campaign for Human Kinetics

December 30, 2022

With the help of their Delivra Customer Success Manager, Human Kinetics successfully executed a list clean-up and re-engagement campaign that increased the accuracy of their open rate.

Email Marketing Guides

CTR vs. CTOR: What’s the difference and why do they matter?

October 11, 2022

Madeline Blasberg

Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?

Best Practices

Staggered Email Sending: The benefits of small batch vs. bulk emails

October 10, 2022

Madeline Blasberg

If you’re a marketer sending to 5,000+ recipients at a time, small-batching your email sends is a technique worth having in your toolbox. Whether it’s a one-off broadcast or a…

Product Updates

Delivra + Unsplash: Import images directly into your email templates

September 28, 2022

Barbara Berry

We’ve integrated the Unsplash image library into Delivra to make it easier than ever to customize your email templates with professional, high-quality photos. Now, when creating an email, you can…

Case Studies

The Miami Marlins: Saving time with FTP integration

July 14, 2022

Steph Price-Bell

The Miami Marlins organization uses a CRM to maintain employee contact information and records. Prior to the setup of the File Transfer Protocol (FTP) integration, they were exporting a CSV…

3 Email Personalization Features You Can Incorporate in Less than 5 Minutes

July 6, 2022

Steph Price-Bell

Think about how many times you have received an email with irrelevant content in your inbox. You can instantly tell it was blasted to as many people as possible and…

Case Studies

First Florida Credit Union is Driving Customer Behavior with Automation

June 6, 2022

Steph Price-Bell

Email marketing automation is all about sending the right message to the right audience at the right time. Which is exactly what First Florida Credit Union looked to do with…

Case Studies

Shubert’s First Line of Defense

May 20, 2022

Steph Price-Bell

Shubert Ticketing is an arm of the Shubert Organization—America’s oldest professional theatre company and the largest theatre owner on Broadway. The Shubert Organization as a whole focuses on operating Broadway…

Why you should use double opt-in for your email list

April 29, 2022

Steph Price-Bell

Trying to decide if you should include a double opt-in for new email subscribers? While once a popular way of adding contacts to a mailing list, the use of…

Case Studies

How Beck’s Hybrids boosted engagement with SMS marketing

April 14, 2022

Steph Price-Bell

Have you ever thought of using SMS messages to expand your marketing strategy? SMS subscribers tend to be more loyal and engaged because they’re selective in choosing which brands…

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Features

Resources

How we navigate leadership as women in tech

How we navigate leadership as women in tech

We asked 100 marketing & sales leaders: How did you choose your email software?

Setting up a successful re-engagement campaign for Human Kinetics

CTR vs. CTOR: What’s the difference and why do they matter?

Staggered Email Sending: The benefits of small batch vs. bulk emails

Delivra + Unsplash: Import images directly into your email templates

The Miami Marlins: Saving time with FTP integration

3 Email Personalization Features You Can Incorporate in Less than 5 Minutes

First Florida Credit Union is Driving Customer Behavior with Automation

Shubert’s First Line of Defense

Why you should use double opt-in for your email list

How Beck’s Hybrids boosted engagement with SMS marketing

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