Email & SMS Marketing Blog

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Incremental Experimentation: Getting Results When They’re Harder to Come By

July 26, 2023

In better economic circumstances, we marketers are put on a long leash to get results. Hilariously irreverent ad campaigns. Wacky publicity stunts. Even ultra-creative emails—all in the name of seeing…

Case Studies

AVMA boosts membership engagement (+20% open rates) and +11% member profile data completion with Delivra

May 8, 2023

Here’s how AVMA uses Delivra’s email marketing platform to hyper-segment its audience, incrementally collect member profile data, and spend less time building emails and more time strategizing for what comes…

Case Studies

Beck’s Hybrids increased customer engagement and reduced unsubscribes with Delivra email & SMS

April 24, 2023

Beck's uses data from their custom-built CRM together with Delivra’s email and SMS marketing to deliver hyper-relevant educational content and timely updates that support the logistics and longevity of their…

Best Practices

How we navigate leadership as women in tech

March 8, 2023

Barbara Berry

Celebrating International Women’s Day, Redbrick CEOs Jeanette Dorazio, Barbara Berry, and Nadia Tatlow share their advice for young people entering tech.

Email Marketing Guides

We asked 100 marketing & sales leaders: How did you choose your email software?

January 4, 2023

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Madeline Blasberg

Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…

Case Studies

Setting up a successful re-engagement campaign for Human Kinetics

December 30, 2022

With the help of their Delivra Customer Success Manager, Human Kinetics successfully executed a list clean-up and re-engagement campaign that increased the accuracy of their open rate.

Email Marketing Guides

CTR vs. CTOR: What’s the difference and why do they matter?

October 11, 2022

Madeline Blasberg

Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?

Best Practices

Staggered Email Sending: The benefits of small batch vs. bulk emails

October 10, 2022

Madeline Blasberg

If you’re a marketer sending to 5,000+ recipients at a time, small-batching your email sends is a technique worth having in your toolbox. Whether it’s a one-off broadcast or a…

Product Updates

Delivra + Unsplash: Import images directly into your email templates

September 28, 2022

Barbara Berry

We’ve integrated the Unsplash image library into Delivra to make it easier than ever to customize your email templates with professional, high-quality photos. Now, when creating an email, you can…

Case Studies

The Miami Marlins: Saving time with FTP integration

July 14, 2022

Steph Price-Bell

The Miami Marlins organization uses a CRM to maintain employee contact information and records. Prior to the setup of the File Transfer Protocol (FTP) integration, they were exporting a CSV…

3 Email Personalization Features You Can Incorporate in Less than 5 Minutes

July 6, 2022

Steph Price-Bell

Think about how many times you have received an email with irrelevant content in your inbox. You can instantly tell it was blasted to as many people as possible and…

Case Studies

First Florida Credit Union is Driving Customer Behavior with Automation

June 6, 2022

Steph Price-Bell

Email marketing automation is all about sending the right message to the right audience at the right time. Which is exactly what First Florida Credit Union looked to do with…

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Incremental Experimentation: Getting Results When They’re Harder to Come By

Incremental Experimentation: Getting Results When They’re Harder to Come By

AVMA boosts membership engagement (+20% open rates) and +11% member profile data completion with Delivra

Beck’s Hybrids increased customer engagement and reduced unsubscribes with Delivra email & SMS

How we navigate leadership as women in tech

We asked 100 marketing & sales leaders: How did you choose your email software?

Setting up a successful re-engagement campaign for Human Kinetics

CTR vs. CTOR: What’s the difference and why do they matter?

Staggered Email Sending: The benefits of small batch vs. bulk emails

Delivra + Unsplash: Import images directly into your email templates

The Miami Marlins: Saving time with FTP integration

3 Email Personalization Features You Can Incorporate in Less than 5 Minutes

First Florida Credit Union is Driving Customer Behavior with Automation

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