Best Practices

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Incremental Experimentation: Getting Results When They’re Harder to Come By

July 26, 2023

In better economic circumstances, we marketers are put on a long leash to get results. Hilariously irreverent ad campaigns. Wacky publicity stunts. Even ultra-creative emails—all in the name of seeing…

Best Practices

How we navigate leadership as women in tech

March 8, 2023

Barbara Berry

Celebrating International Women’s Day, Redbrick CEOs Jeanette Dorazio, Barbara Berry, and Nadia Tatlow share their advice for young people entering tech.

Best Practices

Staggered Email Sending: The benefits of small batch vs. bulk emails

October 10, 2022

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Madeline Blasberg

If you’re a marketer sending to 5,000+ recipients at a time, small-batching your email sends is a technique worth having in your toolbox. Whether it’s a one-off broadcast or a…

Best Practices

5 Ways to Boost Your Email Engagement on the Fly

October 6, 2021

Barbara Berry

Email marketers don't always have time to make sweeping updates or changes to existing journeys. But, there are some simple methods you can use today to increase subscriber engagement and…

Best Practices

9 Things That Can Hurt Your Email Deliverability

September 22, 2021

Barbara Berry

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. We know that protecting and improving your deliverability can feel overwhelming, especially with…

Best Practices

Email Personalization | Strategy, Planning & Execution

August 4, 2021

Barbara Berry

Introduction Personalized promotional campaigns return 41% higher unique click rates than non-personalized campaigns. It’s no secret that personalization can be a major game changer for your digital marketing strategy…

Best Practices

Email List Growth

August 4, 2021

Barbara Berry

Email List Growth Overview - Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become disengaged through…

Best Practices

Email Deliverability

August 4, 2021

Barbara Berry

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high…

Best Practices

Tips on Designing for Dark Mode

August 4, 2021

Barbara Berry

In this article we're sharing with you what our designers have learned about designing for dark mode. Reasons to do it: You’re working with recipients and inboxes, not against…

Best Practices

Automation

August 4, 2021

Barbara Berry

As your email list grows, sending relevant messages to every subscriber becomes a challenge. Not only that, but you need to send emails out in a timely manner so subscribers…

Best Practices

A/B Testing

August 4, 2021

Barbara Berry

When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design trends, your company’s…

Best Practices

Triggered Campaigns

August 3, 2021

Barbara Berry

Introduction Email marketers strive to send the right email at the right time. But in practice, with all the different campaigns and analytics to report on, can this actually…

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Incremental Experimentation: Getting Results When They’re Harder to Come By

How we navigate leadership as women in tech

Staggered Email Sending: The benefits of small batch vs. bulk emails

5 Ways to Boost Your Email Engagement on the Fly

9 Things That Can Hurt Your Email Deliverability

Email Personalization | Strategy, Planning & Execution

Email List Growth

Email Deliverability

Tips on Designing for Dark Mode

Automation

A/B Testing

Triggered Campaigns

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