The Delivra Team
Boost event attendance with a simple 'Add to Calendar' button. Learn how this overlooked feature increases engagement, reduces no-shows, and enhances the event experience
Learn what countdown timers are, why they are beneficial to your marketing strategy, and how exactly you can use them in your field with our guide.
Discover how interactive emails boost engagement, increase conversions, and captivate your audience with dynamic elements like videos, polls, and countdown timers.
Launching your first email campaign? Learn how to define your audience, optimize for mobile, and analyze results for success.
Even in today’s fast-paced digital landscape, email automation remains a cornerstone of effective marketing strategies. Unlike a standard email campaign, automation requires a little extra planning to save time and…
How to create an effective email preference center that enhances personalization, reduces unsubscribe rates, and ensures compliance with data regulations. Learn best practices and see examples to get started.
Membership is the lifeblood of professional associations. Fees are a key source of revenue to sustain operations and facilitate member benefits like networking opportunities, professional development, and communicating changing standards…
Madeline Blasberg
Personalization has become the essential ingredient in every email marketer’s most successful campaigns. Email marketing personalization has proven so effective that it’s become industry standard, and now, even your consumers…
Fundraising and donor retention are mission-crucial for non-profits, driving your marketing calendar and ensuring the sustainability of your mission. Growing your donor base and encouraging repeat donations ensures a stable…
Automated campaigns are awesome—lead nurture drip campaigns, abandoned cart, renewal reminders—but, where should you start? Right here: learn the 7 essential campaigns & get ready-made templates for each.
Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…
Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?
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