Email Marketing Guides

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We asked 100 marketing & sales leaders: How did you choose your email software?

January 4, 2023

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Madeline Blasberg

Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…

Email Marketing Guides

CTR vs. CTOR: What’s the difference and why do they matter?

October 11, 2022

Madeline Blasberg

Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?

Email Marketing Guides

Lead Scoring Best Practices for Email Marketers

February 24, 2022

Steph Price-Bell

We can agree that quality trumps quantity when it comes to leads. But do you have a system designed to score and qualify leads for your organization?

Email Marketing Guides

Delivra Salesforce Integration

October 2, 2021

Barbara Berry

Connect Delivra with Salesforce to advance your business with flexible, powerful, and time-saving automations. It’s important to keep your CRM and automation platform in sync so your marketing and…

Email Marketing Guides

Reach your customers with SMS

October 2, 2021

Barbara Berry

Include text messaging in your automation strategy to grow your business...

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Email Marketing Guides

Introducing: The 2020 Higher Ed Email Benchmark Report

November 6, 2020

Barbara Berry

At Delivra, you know we’re all about building relationships through email marketing, but we can also get really nerdy about the data behind email, too.

Email Marketing Guides

Learn How to Easily Remove Contacts from a Segmented Email List

July 31, 2019

Barbara Berry

Even though many new marketing channels are popping up every day, email marketing still remains king.

Email Marketing Guides

Why You Need GIFs in Emails

July 15, 2019

Barbara Berry

The email game is ever-changing, and the practice of sending plain old black-and-white emails synonymous with B2B email campaigns has nearly met its maker. In its place are emails designed…

Email Marketing Guides

Everything You Need to Know About Adding GIFs in Email

April 10, 2019

Barbara Berry

For the last twenty years, you've been sending several emails a day. You probably think you've got it all figured out. However, you may be surprised to learn that…

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Email Marketing Guides

We asked 100 marketing & sales leaders: How did you choose your email software?

CTR vs. CTOR: What’s the difference and why do they matter?

Lead Scoring Best Practices for Email Marketers

Delivra Salesforce Integration

Reach your customers with SMS

Introducing: The 2020 Higher Ed Email Benchmark Report

Learn How to Easily Remove Contacts from a Segmented Email List

Why You Need GIFs in Emails

Everything You Need to Know About Adding GIFs in Email

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