Maidenbaum Property Tax Reduction Group, LLC is a property tax grievance company that helps Nassau County homeowners reduce their property tax assessments, which in turn reduces their annual property taxes. With many clients owning multiple properties—some in different villages with each tied to different filing deadlines—the company faced a challenge: how to deliver personalized, timely communication without overwhelming their internal team or their clients’ inboxes.
Relying solely on snail mail made it difficult to get timely responses from clients, especially as deadlines approached. The team needed a way to both scale outreach and ensure each client received the right information for every property they owned. With Delivra’s “1:many” custom tables, Maidenbaum now manages multiple properties—and multiple personalized URLs (PURLs)—for each client under a single email address. This setup allows the company to dynamically insert all applicable property details and PURLs into a single, personalized email and ensure clients have one clear view of all actions they need to take.
“Delivra helps us communicate important information to our clients more efficiently. We know all their properties and deadlines, so instead of overwhelming a client with multiple emails, we can send one detailed email with personalized URLs for each property. The ability to include multiple links in a single message has been a game-changer."
The Results
Maidenbaum is able to help their customers save money by meeting various property tax grievance deadlines. Prior to using Delivra’s custom tables, Maidenbaum employees spent hours making sure data was set up in a way to allow for a customer with multiple properties to receive accurate information for all of their properties. Using the custom tables has both saved time and decreased the risk of human error. In addition, they now see open-rates of 54% (double the service industry average).