Delivra Air now integrates with Facebook custom audiences, making it easier than ever to connect your marketing efforts across multiple channels.
We know how challenging it can be to maximize every customer touchpoint when your team is small and your budget is tight. That's why we're excited to announce that Delivra Air now integrates seamlessly with Facebook custom audiences.
Using Facebook custom audiences allows you to connect your Facebook Ads account to Delivra and utilize those custom audiences within automations. This feature enables you to create highly targeted ad campaigns and reach subscribers across channels without the need for manual exports, data syncing, or uploads.
What does this mean for marketers?
Facebook custom audiences is a powerful targeting tool that lets you create ad campaigns tailored to people who have already interacted with your business. By uploading a list of email addresses or phone numbers, you can serve ads directly to those contacts on Facebook and Instagram.
With the Facebook custom audiences integration in Air, you can automate updates to custom audiences in Facebook Ads from within your Delivra account. Add an “Update Audience” step to your automations to move or remove contacts from custom audiences within Facebook Ads, ensuring your ads reach the right people at the right time.Get more precise, timely ad targeting and better ROI—as soon as a contact meets or fails your set criteria they’ll be seeing Facebook Ads tailored to their stage in the sales funnel.
How Facebook custom audiences elevate your marketing
When you combine the precision of email marketing with the expansive reach of social media, you create a powerful multichannel engine for engagement and growth. Retargeting ads can boost conversion rates by up to 147% compared to non-retargeted campaigns. Integrating Delivra with Facebook custom audiences helps you stay connected with your subscribers, amplify your message, and turn every interaction into a conversion opportunity.
Re-engage inactive subscribers
Not every subscriber engages through email, but that doesn’t mean they’re lost. Use Facebook custom audiences to reconnect with inactive contacts through targeted ads that remind them why they subscribed in the first place. Reignite interest, rebuild awareness, and bring them back into your marketing funnel.
Amplify campaign impact
Running a promotion, product launch, or seasonal push? Extend your campaign reach beyond the inbox by syncing your list to Facebook. Reinforce your message where your audience already spends time, creating multiple touchpoints that boost visibility, clicks, and conversions.
Nurture leads more effectively
Some prospects just need more time. With Facebook custom audiences, you can stay present in their feed with helpful, trust-building content that supports their journey from awareness to purchase without overwhelming their inbox.
Boost event attendance
Drive excitement and turnout for webinars, workshops, or live events by targeting registrants on Facebook with timely reminder ads. Keep your event top-of-mind and turn sign-ups into active participants.
Enhance customer loyalty
Keep your best customers engaged long after they convert. Reward loyal subscribers with exclusive Facebook offers or early access to new products, creating a VIP experience that strengthens relationships and encourages repeat purchases.
How to use the Facebook custom audiences integration in Delivra
1. Connect your Facebook account
Navigate to the Integrations section in Delivra Air and connect your Facebook Business account. You'll need admin access to your Facebook Ad Account to complete the setup.
2. Go to Automations
Start a new automation or update an existing one. Add a step to “Update Audience” following a contact action or contact evaluation step—this sets the criteria for moving or removing contacts from your chosen audiences.
3. Watch the integration go to work!
Delivra will automatically update your custom audiences in Facebook Ads to deliver relevant, timely ads to your contacts.
4. Monitor and optimize
Track your campaign performance in Facebook Ads Manager and use Delivra's analytics to see how your email and paid social efforts work together to drive results.
Make the most of cross-channel marketing
The Facebook custom audiences integration opens up new possibilities for small marketing teams. By connecting your email and SMS marketing with social media advertising, you can create a cohesive, multi-channel strategy that maximizes every interaction with your audience.
Whether you're re-engaging dormant subscribers, amplifying a product launch, or nurturing leads, this integration gives you the flexibility to reach your audience wherever they are—without adding complexity to your workflow. Say goodbye to hoping the right person happens to see your Facebook ad and approach with a strategy instead.
Ready to get started with Facebook custom audiences?
Facebook custom audiences is available now in Delivra Air. If you have questions about setting up the integration or want to learn more about how to leverage this feature for your campaigns, our support team is here to help.
Contact our support team to learn more about Facebook custom audiences and how to get started.
