The National Federation of State High School Associations (NFHS), the national leader in high school sports and performing arts programs, was struggling to maintain consistent engagement with its constituents.
NFHS relied on email to promote education-based activities for students, providing value and timely communication through membership newsletters, certification updates, and reminders to complete ongoing education.
However, their existing email system lacked automation and personalization, leading to missed opportunities to nurture their members and drive action. NFHS needed a robust solution to streamline its email marketing processes and ensure its communications were both timely and relevant.
Building stronger connections with members
After exploring several platforms, NFHS chose Delivra for its comprehensive email automation and user-friendly interface.
Delivra’s advanced segmentation tools meant NFHS could create targeted lists based on membership types, certification status, and past engagement behavior.
The custom data tables allowed NFHS to keep historical data instead of overwriting a contact’s information each year. This capability enabled NFHS to send highly personalized and pertinent emails, keeping constituents informed about high school rules updates, events, and new initiatives.
Delivra’s automation tools also played a crucial role in setting up triggered emails for certifications, ensuring members received immediate confirmation upon completing a certification and follow-up emails with additional resources or next steps.
Delivra has become an integral part of NFHS’s communication strategy. Not only did Delivra save the team hours of manual work each week but also empowered them to focus on their core mission: supporting the professional growth of the interscholastic community.
By leveraging Delivra’s marketing automation and analytics, NFHS continues to build stronger connections with its constituents, drive engagement, and achieve measurable results.
