You can now design forms that capture relevant information as your prospects show more interest in your product. The new progressive profiling feature can boost your sales, build better lead profiles, and increase your conversion rates with shorter forms.
Progressive profiling is a method of collecting relevant information on your leads in small pieces, rather than asking for too much data all at once. This can prevent prospects from being overwhelmed and losing interest.
Using progressive profiling, you might ask only for an email address and first name upon initial signup, then strategically request more data at key points throughout a buyer’s journey. The fewer fields that you have up front, the better your conversion rate will be.
*Infographic by Quicksprout
Progressive Profiling is now available to all Enterprise Plans. Interested in upgrading? Contact us to learn more.
Here’s a quick example:
The first time someone visits your site, you may ask them for their email only. However, every time they go back to your site and complete a new form, you can ask them for more information—made possible by cookie tracking.
You don’t have to give up landing page conversion rates to gather additional information.
With every new form your visitors complete, you can be more confident that they value your content. And every time they come back, you can learn more about them.
*Infographic example from gated content
By asking fewer questions and offering more value with your content, you will gain your users’ trust and easily facilitate future user engagement
The next step in ultimate personalization is domain management. With our new feature you can suppress domains of unwanted visitors or show preference to those you want to prioritize.
Preferred Domains: Start by identifying a list of domains that are being targeted, and should receive special treatment upon form submission (e.g. redirect to a personalized landing page).
You can then define special rules for handling form submissions from these specific domains. Submissions from highly sought after prospects can be dropped into an automation, navigated to a special landing page, or presented with a special message.
Domain Suppression: On the flip side, you can also identify a list of domains that should not be allowed to submit a form. When a competitor tries to submit, you have the option to provide a separate message or redirect them to a specific landing page. Domain suppression can also be used to require a business email address from prospects and block ones that are known to be used by bots—preventing them from signing up for your emails and adding junk contacts to your list.
*This feature is available for Enterprise accounts only
Personalized landing pages:
Our Landing Page designer now has the same personalization options as Campaigns when creating or editing content. By customizing your landing pages, you can provide a unique, relevant experience for your customers.
For example, when a customer submits a form on your website, you can send them directly to a personalized landing page that is unique to them by using their specific details (such as name or location).
Why use personalization? Taking the extra time to tailor your site to your individual visitors by name and location, helps you increase the relevance of your content and start to build a relationship with your customers.
Personalization can also save your visitors from clicking around, searching for what they need—and instead provide them faster access to content that interests them. Personalized content reduces the risk of visitors losing interest and leaving your site all together.
*This feature is for B2B accounts only