Announcing New 14-Day Free Trial of Delivra (Yay!)

If you’re still kicking the tires and deciding whether Delivra is the best email marketing and marketing automation choice for your business, we have good news for you. We are thrilled to announce a new free trial version of Delivra that is available now. This no-cost free trial version of Delivra provides individuals, organizations, non-profits, […]

nonprofit email marketing mistakes

How to Avoid 4 Common Nonprofit Email Marketing Mistakes

Nonprofits new to email marketing may need some time to work out the kinks in their campaigns. Along the way, you may make mistakes – and learn from them – but some mistakes may be more costly than others. If you’re still refining your email marketing strategy, avoid these four nonprofit email marketing mistakes that […]

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email design insights

Killer Email Design Insights from Our Senior Graphic Designer

When most of us start planning or revising our email marketing campaigns, we’re more than likely to veer off into discussions about data, strategy, drip campaigns, reports and other exciting components that can get things going. But don’t forget design and visuals. Statistics show these aspects of your campaign matter a lot when it comes […]

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The Preeminent List of Email Marketing Statistics

**This list was last updated October 2016** Want to hear a scary story? Not Freddy Krueger scary, but more like alarming. Depressing. Even knee buckling. People are still questioning the effectiveness and ROI when it comes to email marketing. Frankly, these people just don’t get it. We feel sorry for these people, and wish them […]

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marketing automation small business owners

5 Things Small Business Owners Need to Know About Marketing Automation

If you’re a small business owner and fairly new to the benefits of marketing automation, there’s one statistic you need to know before we go any further with this. According to the research firm Aberdeen Group, companies are getting 53 percent higher conversion rates by using marketing automation. That alone should cause your small business […]

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conversational content common mistakes

Want conversational content that converts? Avoid these common mistakes

In the realm of content creation, it’s easy to unknowingly develop bad habits. Especially if you’re the only member of your creative “team” and receive little feedback from your peers, you may never get the kind of insight you need to consistently improve your content. Producing great conversational content that converts sometimes requires a person […]

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