What is Your Email Marketing ROI?

Are you trying to measure email marketing ROI? Want to increase the ROI of email? Tracking the ROI of your email marketing campaigns can be difficult if you don’t know where to start. So, where do you start? Let’s start with the mathematical formula for ROI: Earned – Spent / Spent = ROI as a […]

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Google’s Mobile Algorithm Update Impact on Email Newsletter Popups − Sign-Up Form Best Practices & Strategy

A prospect’s email address is by far the most valuable piece of intel a company could hope to gather. And for years, email newsletter popups and other website sign-up forms have been the Golden Goose for marketers to collect them. Not just newsletter popup forms… …but live chat windows and Facebook “like our page” popups […]

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Top Trends in Email List Growth

How to Use Email List Segmentation to Increase Engagement

Segmenting your email is just what it sounds like – breaking up your subscriber list into smaller segments based on specific criterion. Done correctly, email segmentation helps ensure your prospects get the right information, in the right format – and at the right time. Segmentation can be done in a variety of ways; you can […]

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Using Video in Your Email Marketing Campaigns

More views. More clicks. More shares. More conversions. More sales. If you’re in the marketing or sales industry, it’s highly likely that your monthly goals consistently includes at least a few of those objectives. And here’s the key to reaching them: Video content. Video has become so essential to marketing, that it’s been named one […]

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SMS marketing messages

How SMS Marketing Complements Your Email Marketing

SMS marketing is proving to play an incredibly vital role in many marketing strategies. It’s not often you find a marketing channel that the audience opens messages from within 90 seconds of receiving them. Not only does text messaging have a broader reach than any other form of direct marketing, it uses an immediate path […]

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