How Brand Loyalty Drives Sales

By | Business Sense| No Comments

Once you’ve met a few people who identify as a “Mac person,” you know that these folks insist the products they use are superior to all non-Apple products – regardless of whether they have tested them to see if that’s true. The iPhone 6, for example, isn’t necessarily superior to the Samsung Galaxy S6. So why is it Apple fans always think they’ve got the best technology money can buy? The short answer is: Brand loyalty.

You may not have Apple’s budget, but you can adopt some of its strategies in your marketing campaigns. Read More

How to Avoid the Dreaded Spam Trap

By | How-To| No Comments

Do you know what a spam trap is? If not, the person in charge of your email deliverability certainly does. It’s that scary thing that could cause your marketing emails to disappear into an abyss.

Fortunately, there are ways to protect yourself from spam traps. Read on to find out what they are and how to avoid them. Read More

Don’t Make This Social Media Marketing Mistake

By | Implementation Strategies| No Comments

More and more marketers are including a social media component in their digital marketing strategies. That’s a smart idea. However, it seems many businesses aren’t making the most of their social media profiles.

According to the social media monitoring company Brandwatch, a study of 60 major retail brands found that they’re not really listening to what customers are saying. On Twitter, brands are responding to only 4.9 percent of tweets mentioning their name, and they’re either not answering or not acknowledging 89 percent of comments on their Facebook profiles.

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