Sporting goods retail is highly competitive, and to be successful, businesses must find ways to offer a better experience or a more desirable product. Brands like REI, Gander Mountain and L.L. Bean are competing with big box retailers like Walmart, which will always attract consumers who are seeking discount prices. Read More
On September 27, Google announced Customer Match, a new AdWords product that is poised to redefine targeted marketing. This product is the answer to the question: How can I do more with my email subscriber list? Read More
Just a few days after introducing the wildly popular Peace ad blocker application, its creator pulled it from the Apple App Store.
On his website, the app’s developer Marco Arment equated ad blocking and publishers’ need for ad-generated revenue with war, saying, “Even though I’m ‘winning’, I’ve enjoyed none of it. That’s why I’m withdrawing from the market.” Read More
The amount of time we, as American adults, spend online is steadily climbing. According to Neilsen, we’re spending 34 hours a month online with our smart phones, and another 27 hours on our laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of “user experience.” Read More