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Developing a Long-lasting Email Relationship

By | How-To, Implementation Strategies | No Comments

When you have so many parts that make up your digital marketing strategy, it’s easy to lose sight of one of the most important components — developing a genuine connection with your email recipients. Even though you may never see your clients face to face, the success of an email marketing campaign depends on how well you nurture the relationship. It’s a lot like dating actually.

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5 Signs of a Good Vendor Relationship

By | Business Sense | No Comments

Behind every great company is a vendor — or two, or three — who is helping it to succeed. Whether you’re a vendor or a company working with vendors, it’s critical to take the time to nurture these type of relationships.

Even one negative interaction could ruin a deal. Last minute notices about changes or disruptions in services, poorly communicated and impersonal messages, and a decline in enthusiasm for an account can all lead to company wondering if the business relationship should continue.

So, are your vendor relationships what they should be? Check out these 5 indicators to see how yours are stacking up. Read More