As we enter the final quarter of 2015, it’s time to start thinking about what’s in store for digital marketing in 2016. In the past few years, marketing fortune tellers have predicted the rise of mobile and social as the key drivers of online marketing success. That holds true for next year, too. Anyone who’s […]
There’s a special kind of comfort that comes from walking into your favorite restaurant, and your server saying, “What’ll you have – the usual?” That server is saying, “I remember you and your preferences.” And that goes a long way toward ensuring you’ll keep coming back. Email marketers can use personalization to create that same warm, fuzzy feeling for subscribers. Understanding […]
Keeping up with changes in the digital marketing sphere can be a challenge, but it’s a necessity. Standards change, customer expectations evolve and technology affects how marketing messages are received.
Email marketing sometimes seems mysterious–marketers think it’s working, but they’re not always sure. They put together some amazing content, send it to their subscribers and hope for the best. Surely, there must be a more scientific method of determining the success of email marketing campaigns.