FEATURED ARTICLE

Email Open Rate Benchmarks for 2018: How Do You Compare?

It’s always a good idea to see how you stack up against the competition. It can give you the motivation to do better. That’s why Olympic world records are constantly broken. Athletes aren’t just checking out the competition beside them. They’re trying to upset the previous record holder. While you may not be lacing up […]

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10 Ways to Combine Email Marketing and Machine Learning

Email continues to show amazing superpowers as a digital marketing tool—nearly 25 years after AOL started making its way into every household. Yet even after the emergence of tweets, texts and instant messaging, we still have a thing for email. We’re exchanging emails at the rate of 269 billion every day, according to a 2017 […]

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5 Powerful Examples of Real-Time Marketing

It’s been more than 5 years since the cookie brand Oreo demonstrated the power of real-time marketing with this single tweet: “Power out? No problem. You can still dunk in the dark.” In the wake of a 34-minute power outage during Super Bowl XLVII, Oreo’s media company 360i immediately went to work to brainstorm and […]

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How to Create Targeted Email Campaigns Based on Subscriber Behavior

Any successful digital marketing campaign is sort of like ballroom dancing. Whether it’s the tango, a waltz or the’ samba, your prospect is always in the lead. They make a move, you follow. And, in the end, it leads to beautiful results with your marketing ROI. Marketing automation provides the platform to make that perfect […]

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12 Ways to Scale Your Marketing Strategy With Email Automation

We’ve come a really long way since a guy went online and plugged in his credit card info on a computer screen to buy Sting’s “Ten Summoner’s Tales.” That album purchase 25 years ago marked the first item to be sold online. Now we’re buying prescription eyeglasses, Adidas shoes and all of the ingredients for […]

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