Calculate Your Email Marketing ROI (Formula Included)

Are you trying to measure email marketing ROI? Want to increase the ROI of email? Tracking the ROI of your email marketing campaigns can be difficult if you don’t know where to start. So, where do you start? Let’s start with the mathematical formula for ROI: Earned – Spent / Spent = ROI as a […]

retail email marketing best practices guide to email for retail stores

The Guide to Email Marketing for Retail Stores

What goals are at the top of the list for your retail store? If you’re like most people working in the retail industry, three things immediately come to mind. Increase online sales. Increase customer engagement levels. Improve customer acquisition and retention. Those are the not-so-surprising results from a recent survey of retail marketers. They were […]

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email marketing best practices from delivra

Email Marketing Best Practices: The Official 2017 Guide to Email Marketing

Email marketing is one of the most cost-e­ffective marketing channels available. It has the highest ROI of any marketing channel out there. It’s easy to get distracted by the latest social media platform and take for granted the tremendous value of a group of people that have already shown interest in your business. Why have […]

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email newsletter popups google mobile blog banner

Google’s Mobile Algorithm Update Impact on Email Newsletter Popups − Sign-Up Form Best Practices & Strategy

A prospect’s email address is by far the most valuable piece of intel a company could hope to gather. And for years, email newsletter popups and other website sign-up forms have been the Golden Goose for marketers to collect them. Not just newsletter popup forms… …but live chat windows and Facebook “like our page” popups […]

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Top Trends in Email List Growth

How to Use Email List Segmentation to Increase Engagement

Segmenting your email is just what it sounds like – breaking up your subscriber list into smaller segments based on specific criterion. Done correctly, email segmentation helps ensure your prospects get the right information, in the right format – and at the right time. Segmentation can be done in a variety of ways; you can […]

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