Automation is a wonderful tool for email marketers who know how to use it well. You can decide how customer actions, milestones and preferences trigger automated messages, and with a few personalized touches, those messages can be an effective way to engage and retain subscribers.
Curious about which tactics are most successful in driving email list growth in 2016? If so, you’ll want to see some of the statistics collected by Privy, a company whose product integrates with Delivra software to allow customers to grow their lists in innovative ways.
It’s called the “marketing funnel” or “customer journey” — that process a person follows from the moment they become aware of your brand, to conversion. Some incorrect assumptions can impede this process.
What do you know about millennials — that generation born between the early 1980s and early 2000s? You probably know they have grown up with technology being part of their daily existence, unlike any other generation before them. But did you know they are poised to become the most influential members of the global economy?
In the field of email marketing, deliverability matters, but a high open rate isn’t the end goal. Yes, you want people to open your emails, but more importantly, you want them to take some sort of action.
Small businesses that want to gain an edge over competitors may have to turn to outside marketing firms. Even when they can afford to hire in-house marketing staff, small businesses may not have a large enough team to accomplish all of their objectives.