New Delivra Platform Improves Behavioral Targeting, Tracks Browse History for Advanced Segmentation

Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra’s latest platform allows users to utilize behavioral data like never before. New lead alerts provide […]

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How to Supercharge Your Email Deliverability

If you’re new to email marketing, one of the most important areas to focus on is deliverability – that is, making sure recipients actually see your messages. To do that, you may need to spend some time building up the reputation of your IP address and making sure you’ve done everything possible to avoid being […]

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convince my boss to buy new email marketing software delivra

Convince Your Boss You Need New Email Marketing Software

There’s nothing more nerve-racking than knowing you have to convince your boss you need new email marketing software. You wish it was as simple as making your case to your boss, they hear you out and give an immediate and emphatic yes. via GIPHY But when the idea of adding new software and that ugly […]

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Are You Ready to Create Your Own Marketing App?

With so many people getting most of their information exclusively through mobile devices, many marketers are scrambling to create apps that complement their email marketing strategy. If you’re thinking about rolling out your own app, consider the following questions: Why? That simple, open-ended question is the first step in creating a good app. If the […]

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Sports Organization Policies May Present Challenges for Small Brands

In the weeks leading up to the Olympic games and the Super Bowl, and throughout the duration of these highly anticipated events, the internet was brimming with related chatter. Marketers know that when they launch a campaign tied to a major event, they may be able to reach a much broader audience, especially if they’re […]

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