Calculate Your Email Marketing ROI (Formula Included)

Are you trying to measure email marketing ROI? Want to increase the ROI of email? Tracking the ROI of your email marketing automation strategy can be difficult if you don’t know where to start. So, where do you start? Let’s start with the mathematical formula for ROI: Earned – Spent / Spent = ROI as […]

email preference center best practices

How Your Email Preference Center Can Lower Unsubscribes

An email preference center, also called subscription centers, was once an optional feature of an email marketing program. Now, they have become mandatory. Best practices, however, still lag. These are missed opportunities, and not using best practices for preference centers can hurt the success rate of an email marketing program. 69 percent of U.S. email users unsubscribe […]

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best mother's day email marketing ideas

The Best Mother’s Day Email Marketing Ideas

Mother’s Day is the perfect holiday for brands to do something special for their subscribers. Not only is it a day to show how much you appreciate dear ole’ Mom, but it’s a huge revenue opportunity. Believe it or not, but this holiday is the third-biggest of the year in terms of spending. And this […]

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email marketing for clients agency email services

Packaging and Pricing Email Marketing for Clients

With email remaining the most effective tactic to communicate with customers while driving sales, incorporating email marketing for your clients is a must. Using email marketing campaigns can be leveraged as a way for agencies to move forward and beyond project-based work, allowing your clients to reach a wider audience and demographic in less time. Learning […]

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restaurant email marketing

Restaurant Email Marketing: Campaign Ideas & Examples

Restaurant email marketing is a great way to draw in local customers and maintain a profit. Successful restaurant email marketing is essential and allows you to remain relevant regardless of the cuisine you represent. Implementing fine-tuned messaging and campaigns, building loyal patrons from your contact list, and selecting the optimal email software is a must […]

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Event Invitation Emails

How to Optimize Your Event Invitation Emails

Have you ever opened any event invitation emails that left you already wanting to be there? Invitation emails can really set the stage for an upcoming event. They’re great for generating buzz, anticipation, and excitement. Event invitation emails are also affordable, but can sometimes be overlooked by the recipient… …Or even worse, the host. By […]

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