When you have so many parts that make up your digital marketing strategy, it’s easy to lose sight of one of the most important components — developing a genuine connection with your email recipients. Even though you may never see your clients face to face, the success of an email marketing campaign depends on how well you nurture the relationship. It’s a lot like dating actually.
At Delivra, we’re constantly looking for ways to improve our services and products. It’s just part of our culture. Last year, we decided to go after a few lofty goals: enhance the look and feel of our product, improve our go-to-market communications, and provide quarterly releases with newsworthy features. Read More
Behind every great company is a vendor — or two, or three — who is helping it to succeed. Whether you’re a vendor or a company working with vendors, it’s critical to take the time to nurture these type of relationships.
Even one negative interaction could ruin a deal. Last minute notices about changes or disruptions in services, poorly communicated and impersonal messages, and a decline in enthusiasm for an account can all lead to company wondering if the business relationship should continue.
So, are your vendor relationships what they should be? Check out these 5 indicators to see how yours are stacking up. Read More
We’re thrilled to announce our partnership with Andretti Autosport as the official provider of email marketing for all of its teams under the organization – Andretti Autosport, Andretti Formula E and Volkswagen Andretti Rallycross. Read More
Assigning descriptive mailing names as part of your campaign leads to accurate reporting. With thoughtfully constructed mailing names, you will be able to easily identify mailing(s) in report dashboard views or easily find the mailing later when creating a campaign view.