FEATURED ARTICLE

Delivra Introduces New E-Commerce Software Package, Integrations with Latest Platform Update

INDIANAPOLIS (May 23, 2016) – Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation and centered around integrations with Magento, Shopify and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns. Delivra’s real-time shopping cart integrations aid online retailers in […]

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Are You Marketing to Pokemon Go Players?

Are You Marketing to Pokemon Go Players?

More than 15 million people downloaded the augmented reality game Pokemon Go within one week of its July 2016 debut. Some people say it’s a waste of time – a kids’ game, a mindless distraction. But go to any city park, and you’ll see entire families with mobile phones in hand, stalking Pokemon together and […]

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How Pro Basketball Organizations Are Revolutionizing Marketing

How Pro Basketball Organizations Are Revolutionizing Marketing

Pro basketball is big business, and for many people, being a basketball fan is a way of life. You don’t just watch the game and check the scores. You learn all you can about your favorite team, your favorite players and you develop a deep sense of loyalty to your team.

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Automation Becoming Increasingly Important for Email Marketers

Automation Becoming Increasingly Important for Email Marketers

Results of the Email Marketing Industry Census 2016 reveal marketers are making automation a top priority in 2016. Of the 1,150 in-house and agency email marketers surveyed, 34 percent cited automated campaigns as their main focus this year. When asked how they planned to innovate with email in 2016, 66 percent chose the answer, “More […]

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Is Your Email Deliverability Where it Should Be?

Is Your Email Deliverability Where It Should Be?

We’re not going to name names, but we know of a prankster who signs his friends up for all manner of email newsletters that they’d never want to receive. Sometimes, that prank doesn’t work, if email sign-ups require double opt-in (such as clicking on an activation link sent by email).

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Two Video Technologies That May Transform Marketing

Two Video Technologies That May Transform Marketing

At one time, it seemed like virtual reality technology would never really evolve beyond experimental stages. But at CES 2016, the annual consumer electronics show that wows attendees with an array of new gadgets, 40 exhibitors introduced multimedia content for VR headsets, and many big-name tech and entertainment companies are launching their own VR initiatives.

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