How Small Businesses Can Transition to Digital Marketing

By | Business Sense, How-To, Implementation Strategies| No Comments
email tips

Small businesses sometimes lack the resources to develop and maintain a website or implement email marketing campaigns. But failing to have a presence in the digital marketplace can be bad for your business.

According to AdWeek, 81 percent of customers conduct research online before making a purchase. So if you own a small business and are directing all your marketing dollars toward print and traditional advertising, now’s a good time to shift some of that spend to digital. Following are some tips for getting started. Read More

Reasons Your Open Rates Aren’t Hitting Your Goals

By | How-To, Implementation Strategies| No Comments
digital marketing

In email marketing, a high delivery rate doesn’t always equate to a high open rate. You don’t know the state of your subscribers’ inboxes – they could be wading through hundreds of emails each day. So if you want them to read your message, your email has to do at least three things: Grab their attention, be relevant to their interests and deliver content in a format that works for them.

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Delivra Q2 Release Notes

By | Release Notes| No Comments

We’ve been at it again. The Delivra Q2 release includes updates to the workflow for the Content and Mailing modules. We’re thrilled to introduce the new and improved Segment builder! This feature makes sending targeted, relevant messages to your audiences a breeze.

Check out the Q2 Release Notes for all the details.

We’re here for you! If you need support, email or call us at 866.915.9465.



Subject Lines: In Most Cases, the Shorter, the Better

By | Implementation Strategies| No Comments
subject line best practices

As a marketing manager, communications coordinator or entrepreneur, you likely have plenty to say about the services and products sold by your company. However, it could be just the thing that’s getting in the way of your email marketing effectiveness.

When it comes to subject lines and messages, the rule of thumb is to keep it short and to the point. You can be clever, but shorter is better. That was among the findings of a recent analysis by Retention Science. Read More