How to Make Better Use of Technology

By | Business Sense, How-To, Implementation Strategies| No Comments

Vintage is great when you’re talking about cars, wine or jewelry, but it’s not so great when it comes to technology in the workplace. Technology can be a real boon to productivity, but when it’s outdated or inadequate, or when applications don’t function well together, it can impede progress and infuriate workers.

If sluggish software and aging apps are slowing you down, you don’t necessarily need to scrap all your software and start from scratch. Read More

How Brand Loyalty Drives Sales

By | Business Sense| No Comments

Once you’ve met a few people who identify as a “Mac person,” you know that these folks insist the products they use are superior to all non-Apple products – regardless of whether they have tested them to see if that’s true. The iPhone 6, for example, isn’t necessarily superior to the Samsung Galaxy S6. So why is it Apple fans always think they’ve got the best technology money can buy? The short answer is: Brand loyalty.

You may not have Apple’s budget, but you can adopt some of its strategies in your marketing campaigns. Read More

How to Avoid the Dreaded Spam Trap

By | How-To| No Comments

Do you know what a spam trap is? If not, the person in charge of your email deliverability certainly does. It’s that scary thing that could cause your marketing emails to disappear into an abyss.

Fortunately, there are ways to protect yourself from spam traps. Read on to find out what they are and how to avoid them. Read More