Enterprise Marketing Software Suites: Settling The Debate

No company discussion on email marketing software is complete before the topic of enterprise marketing software suites versus best-of-breed software solutions is brought up. Whether you’re switching platforms or jumping into marketing automation for the first time, the questions always come up… Which route is the best for our business? Software suites versus best-of-breed has […]

Underused Marketing Automation Features You're Forgetting About

Underused Marketing Automation Features You’re Forgetting About

While many businesses are opting for this powerful software, not nearly enough brands are fully utilizing all marketing automation features. Although marketing automation is already a very popular core marketing strategy for all types of businesses, putting it to use for its fullest potential can significantly improve a company’s sales and overall marketing process. For those […]

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above the fold email marketing myth

Above the Fold Email Marketing: Blasting the Design Myth

There’s been this ongoing back and forth regarding above the fold email best practice. Should email marketers stuff all of their important content, like images, calls-to-action, etc., within the design portion of their layout that preloads commonly among all email clients? Or… Should email designers say forget about it and let design live freely in […]

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lead scoring for sales-ready leads using email marketing

Lead Scoring: The Guide to Identifying Sales-Ready Leads

How good are the leads you’re assigning to your sales team? Not all leads are created equally; and lead scoring can tell you the ones far superior to others. If your leads are poor quality, not able to buy or simply not ready yet, your salesforce will waste a lot of time chasing people and […]

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transactional emails from delivra, examples, best practices and common mistakes

Transactional Emails: Missed Opportunities for Many Businesses

Transactional emails can be amazing and confusing all at the same time. When you hear the word transaction, your mind first might jump to money. If you buy or sell something, that’s a transaction right? But in email marketing, transactional emails are so much more. They’re the workhorse of marketing automation and drip email campaigns. […]

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