Calculate Your Email Marketing ROI (Formula Included)

Are you trying to measure email marketing ROI? Want to increase the ROI of email? Tracking the ROI of your email marketing automation strategy can be difficult if you don’t know where to start. So, where do you start? Let’s start with the mathematical formula for ROI: Earned – Spent / Spent = ROI as […]

email suppression list

Email Suppression List: The Simplified Way to Manage Them

Whether you want to avoid being seen as a spammer, don’t want to accidentally make an offer you can’t fulfill or simply want to make sure your email marketing metrics are truly accurate, creating and maintaining an email suppression list can help. What happens when a prospect stops opening your emails, or worse, labels them […]

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Improved Workflows and Agency Friendly Editor Updates

We continue to find new and exciting ways to make our email marketing software more powerful for our customers. Last quarter, we unveiled our new widigetized reporting dashboard to customize viewing the email and commerce metrics that matter most to you. Now we’re streamlining email creation and launching new features perfect for agencies and franchises. […]

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mobile marketing for modern marketers

Mobile Marketing: The Modern Guide for Businesses

According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Over the last decade, mobile marketing has increasingly grown in popularity. With the majority of people possessing mobile devices, marketers […]

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email marketing for financial services

5 Keys to Exceptional Email Marketing for Financial Institutions

Financial institutions are always looking to cultivate long-term relationships and find new customers. Email marketing continues to be one of the most powerful and measurable marketing tools for the financial industry. Imagine targeting offers to engage prospects, automating statements or transactional emails. With the right tools and approach, your financial organization can expand email from […]

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email list management

Clear-Cut Email List Management Best Practices

Email list management is most effective when you’re practicing sending relevant messages to people who want to receive them. This is why it is important to focus on developing and growing your email marketing list and using industry best practices to manage it. This starts with collecting addresses, whether that’s through your website, in-store, or […]

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