FEATURED ARTICLE

New Delivra Platform Improves Behavioral Targeting, Tracks Browse History for Advanced Segmentation

Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra’s latest platform allows users to utilize behavioral data like never before. New lead alerts provide […]

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Design Matters: How to Build Eye-Catching Emails

You only have about 7 seconds to make a great impression, whether you’re meeting your future employer, a potential client or a significant other, according to studies.  With emails, you may be talking about a fraction of that time. As more people are checking email on mobile devices, they may have less time to read […]

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Read This Before Sending SMS Marketing Messages

If you’re thinking about adding SMS messaging to your marketing mix, good for you. It can be a powerful way to connect with consumers. But before you hit “send” for the first time, take a look at the following tips to help you avoid regulatorily and marketing mishaps: Read the rules The Federal Communications Commission […]

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Welcome Messages to Wow Your New Subscribers

A new subscriber is a precious thing – like a cup of hot cocoa on a chilly morning. You don’t set your hot cocoa on the counter and walk away. You cradle the cup with both hands and cherish it. OK, maybe we got a little carried away there, but the point is, you need […]

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Boost Click-through Rates with These Easy Changes

What’s the key to achieving an ideal click-through rate? Well, the call-to-action has to be perfect, of course, but there are other factors that influence whether someone will be interested in clicking that button. Check out these tips for boosting your click-through rates: Adjust your frequency Sending too few or too many emails has a […]

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Rev-Up Your Email Content in Three Steps

If you’re fortunate enough to have several creative geniuses on your marketing team, you’ve probably got some great email content. In small firms, though, the role of “marketing team” is often played by one or two people who are too busy meeting the demands of the job to pen masterpiece emails. But with a few […]

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