As we enter the final quarter of 2015, it’s time to start thinking about what’s in store for digital marketing in 2016. In the past few years, marketing fortune tellers have predicted the rise of mobile and social as the key drivers of online marketing success. That holds true for next year, too. Anyone who’s […]
Was it something I said? Or didn’t say? These are the questions on the minds of many frustrated email marketers whose subscribers seem to be ignoring them. By some estimates, 60 percent of email subscribers are inactive. But some tactics may be effective at winning them back.
There’s a special kind of comfort that comes from walking into your favorite restaurant, and your server saying, “What’ll you have – the usual?” That server is saying, “I remember you and your preferences.” And that goes a long way toward ensuring you’ll keep coming back. Email marketers can use personalization to create that same warm, fuzzy feeling for subscribers. Understanding […]
Keeping up with changes in the digital marketing sphere can be a challenge, but it’s a necessity. Standards change, customer expectations evolve and technology affects how marketing messages are received.