FEATURED ARTICLE

Delivra Introduces New E-Commerce Software Package, Integrations with Latest Platform Update

INDIANAPOLIS (May 23, 2016) – Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation and centered around integrations with Magento, Shopify and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns. Delivra’s real-time shopping cart integrations aid online retailers in […]

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OnlineCommunities

What Online Communities Can Do for Your Brand

An estimated 107 million people in the United States have smartphones that use the Android operating system. Imagine what would happen if every time those Android users had a question about their phone, they had to call customer support.

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MarketingExpectations

How to Set Realistic Expectations for Your Marketing Clients

Marketing firms sometimes get into trouble when they make promises to clients that they can’t keep. In an effort to gain business or keep business, they may agree to unrealistic deadlines and goals — setting the bar so high that failure is all but guaranteed. A better strategy is to manage client expectations and create […]

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Early Engagement: An Important KPI

Early Engagement: An Important KPI

An array of metrics can help gauge the success of your email marketing campaigns. Open rates, click-through rates and conversion rates are the three most commonly studied metrics, but they may not provide accurate forecasting of long-term engagement.

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How to Jumpstart Your Creativity

How to Jumpstart Your Creativity

Coming up with creative ideas for marketing content isn’t always easy. Some people seem to be naturally creative, while others struggle to think of new and imaginative ideas.

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