Product News - September 2021
September saw us laser focused on automations, specifically, giving you the tools to take your automation strategy to the next level. By using the plethora of information you have about your contacts, you’ll be able to connect with them at the right time using the channel they prefer. Your prospects and customers will appreciate the timeliness and accuracy of your messages, and you’ll receive the added benefit of having time available to do other things. It’s a win-win! Automations just got easier for Salesforce users Salesforce users rejoice! Automating your processes just got easier with our latest improvement to our Salesforce integration. With this update, and the ability to power automations based on unique IDs (as opposed to email) you can now automate almost anything! In Higher Ed? You can automate outreach to prospective students, guide them through the application process, and keep them engaged after admission. Fundraising for your non-profit? Promote your event and send messages to participants before, on the day of, and after an event to maximize engagement. The possibilities are endless. Learn more*Available for customers on the Enterprise Plus licenseSupercharge your SMS strategy with increased personalization Sending text messages is a great way to communicate important and time sensitive messages with your customers. But, with our most recent release, you can now send highly targeted and personalized text messages. With 40 additional data fields available to you, you can merge data into your messages or use these data fields in your segmentation and automation strategy. Not sure how to get SMS subscriber information into Delivra? Simply ask your subscribers for additional information on your Delivra sign up forms, or use our API or import process to add data from your CRM. Learn more about SMS*Available for customers with the Mobile Messaging PlatformSaving time with Analytics Recreating your filter criteria to generate that perfect report can be time consuming - let’s face it, there are better ways to use your time. That’s why we’re thrilled to announce that you can now save a report based on the metrics and time period that are important to you. Once selected, all you need to do is save the report, give it a name and decide whether or not to make it available to others. You can even choose a default report to display when you access the page. *Available for customers on all Delivra licenses
Automations for everyone We’re excited to announce that basic automations will soon be available to everyone. Save time and see increased engagement and results by implementing a welcome or nurture series. We’ll let you know as soon as it’s available and provide recommendations for how you can get started on your automation journey.
In Other News:
You asked, we delivered - a NEW documentation hub You told us you'd like more help in learning the features and benefits of Delivra. We heard you loud and clear! We’re excited to announce Delivra’s Product Documentation Hub, a network of helpful documentation that will assist in making your Delivra experience a smooth one! The new hub provides a place for you to find new customer onboarding materials, features & functionality articles, and more... Start Exploring!A one-stop-shop for all things email marketing On the topic of help, don’t forget we’ve also created a shiny new Resources Hub. This is your one-stop-shop for all things email marketing and automation. Find best practices guides, information on events and webinars, insightful blogs... Take me there!
August 2021 Product News
This month we have several exciting updates that take your data collection, organization and analysis to the next level. The right data stored in an easy to find place along with clear results can help you make quick business decisions when you need them most. Our new updates will not only help you do that but also narrow down your target audience so that you can reach the right customers with the right offering. Personalizing Forms with Custom Fields Personalizing the customer experience is key to driving long-term relationships. Capturing the data that drives this personalization (via forms) is only one part of the solution. You then need to make sure this information is easy to leverage at the customer level. This is where Personalizing Forms with Custom Table Fields comes in. It allows you to automatically store this information against individual customer profiles so you can use this information in real-time. No more API calls to transfer this data! Learn more about custom tables Simplifying Analytics Sorting through your campaign response data can be overwhelming and time consuming. That’s why we’ve enhanced Analytics with an Expand/Collapse option, allowing you to view the total performance of a multi-send campaign, then expand the view and see how each individual send performed. *Available for customers on all Delivra Licenses Automation Improvements We’ve made improvements to Automations that allow you to personalize the customer experience even further.
- Workflow improvements enable you to keep track of and alert relevant team members of a customer’s progress and engagement through the purchase journey- this is done in the Lead Alert step of the setup process. This provides greater visibility across teams, as well as the chance to further enhance and personalize the experience to drive that all-important conversion.
- We’ve expanded the data that can be used to trigger your automations. Now you can use contact data in combination with other data fields to drive automation decisions and increase personalization, providing greater flexibility when determining which automation path to send your customers, for eg: has redeemed or not redeemed voucher.
*Available for customers on the Professional license
SMS Improvements We will be adding additional customizable fields for SMS records so that you can utilize those fields as merge tags in SMS campaigns and automations. You will be able to customize fields just like you can for email contacts.
In other news:
Our NEW Resources Hub Introducing our shiny new Resources Hub, your one-stop shop for all things email marketing and automation. Here, you can find best email marketing practices and advice, insightful blogs, and more. Take me there!Wondering what Apple’s Mail Privacy changes mean for you? If you missed our webinar - Navigating an Evolving Privacy Environment - don’t worry, we’ve got you covered! You can now listen to the webinar recording, where we discuss Apple’s Mail Privacy changes and our tips for how you can evolve and thrive in this changing environment. Access Recording!