It’s time to welcome the next generation of Delivra—just as powerful, but far (far) easier to use.
Delivra’s capabilities for data handling, split-testing, and targeted automations have always helped us stand out from the crowd. With all these advanced tools, usability for new customers has sometimes held us back, but not for long…
We believe you can have a greater impact on your business when you spend less time building emails and more time crafting relationships with your consumers
But that requires having intuitive, sophisticated tools at your fingertips. And in order to do it right, we decided to go all-in—meaning, a bottom-to-top rebuild of our product and a head-to-toe redesign of our user interface.
That’s why today we’re excited to officially announce the release of Delivra Air.
Delivra Legacy, although tried and true, was starting to feel outdated.
Delivra Air has a brand new, modern user interface that doesn’t just look clean—it’s a full redesign that streamlines your workflow, reorganizes your account for max. efficiency, and creates faster access to all your daily tools. We can’t wait to hear what you think about our biggest update yet.
Delivra Air is already rolling out to select accounts and we’re gathering feedback from the first wave of customers. So far, so good!
What is Delivra Air?
Air is the next generation of Delivra, and it makes our highest-impact, most sophisticated features far more accessible. We like the name (and hope you do too), we think it fits the theme of what we set out to do: refresh our system with a lightweight user experience.
It’s also an important step on our mission to better serve data-rich small marketing teams. Because, as marketers ourselves, we know that no one has time to learn complex operating systems and spend hours setting up detailed customer journeys. But we all need those features to level up our marketing and meet ever-climbing targets.
“Delivra has always been distinguished by its powerful data handling and personalization capabilities, but we want our top-shelf tools to be easier and more accessible. And with small marketing teams facing harder demands and higher targets, it’s the perfect time to roll out this new experience.”
Barbara Berry, CEO, Delivra
Better usability in Air will benefit everybody as we iron out issues that occurred with Delivra Legacy and deliver a smoother, sleeker, and way more efficient experience. Here are some of the highlights from Delivra Air:
- Streamlined user experience
We’ve redesigned the platform to eliminate quirks and help you create more powerful email & SMS automations in a fraction of the time.
- Brand new dashboard
Quickly assess your high-level performance metrics and pick up where you left off inside our drag-and-drop builder.
- New drag-and-drop editor
The modernized email editor frees you from fussing with email design and makes it ultra-easy to personalize messages for maximum engagement.
- Maximum ease of use
Find new shortcuts that reduce sticking points so building and deploying is simpler than ever.
- Modern design aesthetic
Modern UI that’s clean and way (way) more functional. A more user-friendly Delivra means you can quickly onboard new members of your team and better collaborate throughout your campaigns.
All the sophistication of Legacy, packaged into a modern UI that makes it easier than ever before to leverage the features in your Delivra account.
How to access Delivra Air
Delivra Air is already available to select accounts, but we’re rolling it out slowly so we can build in your feedback and make sure this product update serves our customers to the maximum. By the end of 2023, more than half of all Delivra accounts will be migrated to Delivra Air.
Don’t worry, no overnight changes are going to disrupt your workflow. When Delivra Air rolls out to your account, you’ll still be able to toggle between our Legacy platform and the new UI of Air. You can make the switch by clicking the “revert to Delivra Legacy” link on your main dashboard, or navigating to settings to continue switching back and forth.
Our email experts are on standby to talk you through the transition and if you have any questions about Delivra Air or when you can expect it in your account, we want to make sure we keep you in the loop. Please email firstname.lastname@example.org with “Air” in the subject line or reach out to your customer success manager directly so we can share additional information with you.
We’re here, and happy to help! We realize this could feel like a big change—and as email marketers ourselves, we’ve all been on the other end of an update rollout that didn’t go smoothly.
But on behalf of everyone here at Delivra, we want to reassure you that’s not what’s about to happen. We’re taking every step of this process carefully and keeping you informed, so there is no disruption to your marketing efforts and you can feel confident using Air as soon as it’s available.
Will I need to re-create my content or migrate data?
Nope, no manual labor required! You’ll be able to easily toggle between Delivra Air and our Legacy platform and your drag-and-drop emails, contact data, and analytics will automatically appear in the new experience.
Can I take Delivra Air for a test drive?
We get it, if you’re shopping around for ESPs, it feels a bit silly to trial our Legacy version of Delivra when Air is right around the corner.
That’s why we’ve rolled out Delivra Air to our free trial experience. Start a free trial or connect with our sales team to take Delivra Air for a test drive.
Why we think you’ll love it
Our number one goal is always to make your emailing easier and more effective. After focusing on functionality upgrades within Delivra Legacy for years, we knew the last hurdles we faced were usability and efficiency.
A true solution to those issues couldn’t be accomplished by pushing patch fixes. It was in the best interest of our customers for us to think big-picture and redesign our system.
If you’ve used Delivra in the past and moved on to other software, we promise it’s worth taking another look at Air—it’s all the features that drew you to Delivra in the first place, in a completely different experience.
Delivra Air isn’t just the launch of a (super sleek) new look. We built out an entirely new interface that would elevate the high-caliber functionality of Legacy—that meant overhauling accessibility, elevating our analytics reporting, and completely rethinking the Delivra workflow based on all our years of customer feedback.
We’re big believers that “work smarter, not harder” allows you to do more with your email marketing. From revamping the drag-and-drop editors to a more seamless campaign builder, Delivra Air has upgraded all the bells and whistles that make your marketing tick.
Delivra Legacy will sunset by the end of 2024. But if you’re a long-time Delivra user, don’t fret! The features you rely on won’t be downgraded, it’ll be the same toolkit you’ve mastered, upgraded so you can manage your day-to-day marketing faster.
You won’t be re-learning a whole new software package, much of your Delivra Legacy expertise will help you become a pro at Air even quicker. There’s also the added advantage that Air is much easier to navigate than Legacy, so picking up the basics (and the not-so-basics) can be a piece of cake.
We can’t wait to get you started on Delivra Air!
Don’t be intimidated by an all-new look, we’re making it super easy to learn the ropes. You can always lean on your dedicated Customer Success Manager or email@example.com for a personalized tutorial, but we’ve also built tooltips into Air that will show you around the new UI.
Already an Air user? We’ll be rolling out additional features throughout the upcoming months and will make you aware when they become available, so stay tuned!