Customer profile
Wayne State University, Michigan’s premier urban research institution located in Detroit, has a thriving alumni community of more than 300,000 graduates. The university is committed to keeping this diverse group engaged through a variety of communications ranging from annual giving campaigns and donor experience outreach to broad and targeted alumni programming.
The challenge
With multiple departments communicating to alumni, Wayne State needed a solution that could streamline management while ensuring each department retained control of its own audience. Teams needed a clear separation of data, flexible branding, and isolated analytics.
The Delivra solution
Wayne State adopted Delivra to create distinct accounts for each alumni communication team—Annual Giving, Donor Experience, and Alumni Communications.
Each department manages its own messages and lists, eliminating risk while maintaining a consistent look and feel across the university. Delivra also allows sender names to be customized based on the department, so messages arrive with the familiarity and trust that alumni expect.
"Our alumni are the heart of our university community, and staying connected with more than 300,000 graduates across multiple generations is no small task. Delivra makes it simple by giving each department its own account to manage communications independently—while still ensuring every message reflects and reinforces our brand."
Cyndi Scheidel, Associate Director of Wayne State Alumni Association
Results
- Each department now has autonomy to manage its own email programs without interfering with others.
- Alumni receive messages with the appropriate sender name and branding, building credibility and trust. Since implementing these changes, one account has even achieved average open rates of 48% and clickthrough rates of 2.2%
- Performance metrics are separated by department, allowing each team to identify best-performing communications and model future messages.
Want to simplify your communications? Schedule a demo with Delivra and see how we can help you connect with your community in a meaningful way.
