Introducing two new features to help you drive revenue and engagement more efficiently. Insert high-quality, native ads into your emails with the new Paved ad integration and turn your content feed into timely emails with AI-Personalized RSS Campaigns.
Turn your newsletter into a scalable revenue channel while sending more relevant content to every subscriber. Delivra’s new Paved integration and AI-Personalized RSS Campaigns feature help you streamline monetization, personalize content at scale, and get more value out of every send.
Let’s explore how you can use these tools to create a smarter, more profitable newsletter.
AI-Personalized RSS Campaigns: Automate smarter content
Manually creating an email for every new blog post is a repetitive task that consumes valuable time. Our existing RSS Campaigns feature solves this by automatically turning your content feed into timely emails. You connect your RSS feed once, set a schedule, and Delivra handles the rest, sending new campaigns only when fresh content is available.
Now, we’re taking it a step further.
For publishers with a high volume of diverse content, sending the same articles to every subscriber isn't effective. That's why we’re introducing AI-Personalized RSS Campaigns. This enhancement automatically tailors which posts each subscriber receives based on their past engagement.
Instead of sending the same list of articles to everyone, AI-RSS analyzes historical click behavior and recipient preferences to select the most relevant recent posts for each individual.
This leads to:
- More relevant content for every subscriber.
- Higher click-through rates and deeper engagement.
- True personalization at scale, without any manual segmentation.
The best part? It all happens seamlessly within the existing RSS Campaign workflow. If there isn’t a strong content match for a particular subscriber, the campaign safely falls back to standard RSS behavior for that person. Get all the upsides of personalization with none of the extra manual work. Check out our Knowledge Base article on AI-Personalized RSS Campaigns for a full step-by-step guide.
How AI personalization works
This feature uses a combination of data sources to determine subscriber interests:
- Preference center selections: Explicit interests chosen by your subscribers.
- Email click data: Inferred interests based on the topics they’ve engaged with in past emails.
- Website clickstream data: Broader interests based on their browsing behavior on your site (if enabled).
AI-RSS uses this information to match subscribers with the most relevant new articles from your RSS feed. A simple toggle in the campaign setup is all it takes to enable this powerful feature.
Paved Ad Network: Monetize newsletters seamlessly
For many publishers, monetizing a newsletter with ads involves clunky workarounds, like pasting manual HTML blocks or juggling multiple platforms to track performance. This process is not only time-consuming but also prone to errors that can impact your revenue.
Paved is an all-in-one newsletter ad platform that connects advertisers with high-quality publishers (like you!). It’s a powerful tool for turning your newsletter into a revenue-generating machine.
If you're a Delivra customer and a publisher with a Paved account, you can now insert high-quality, native ads into your emails as easily as any other content block.
With this integration, you can:
- Drag and drop ad placements directly into your campaigns.
- Render personalized ads for your audience at send time.
- Track ad performance inside Delivra alongside your other campaign analytics.
This turns ad-driven revenue into a natural part of your email workflow, no more switching between platforms or wrestling with code. You get a streamlined process that lets you focus on creating great content while your newsletter works harder for you.
Who is this for?
The Paved integration is ideal for Delivra customers who want to monetize their newsletters. Note: You need to have or create a Paved account and meet Paved’s minimum subscriber requirement to join the Paved Ad Network.
Getting started with Paved
Setting up is simple:
- Connect your account: Navigate to Settings > Integrations in Delivra, add your Paved API key, and save. We’ll validate the key and securely store it.
- Add the ad block: In the email editor, drag the new "Paved Ad" block into your campaign layout.
- Select your ad: Choose the appropriate newsletter and ad placement from your Paved account. Delivra will pull in the ad details and generate a placeholder.
- Preview and send: While the ad appears as a placeholder in the editor, it will render live when you send a test or launch your campaign. Paved injects the final ad content at send time, ensuring it's always current.
- Track performance: Head to the new Analytics > Ad Performance report to see your results, including impressions, clicks, and revenue, sourced directly from the Paved API.
For a more in-depth guide, check out the Knowledge Base article for our Paved integration.
The power of monetization and personalization combined
Individually, these features are powerful. Together, they create a cycle for growth.
- Attract and engage: Use AI-Personalized RSS Campaigns to automatically deliver content that keeps your audience captivated and coming back for more.
- Monetize engagement: Seamlessly insert Paved ads into these highly-engaging emails to turn your loyal audience into a scalable revenue stream.
By personalizing the content, you increase the value your subscribers get from your emails. This fosters sustained engagement that makes your newsletter a more attractive and effective channel for advertisers, maximizing your revenue potential through the Paved integration. It’s a win-win-win: for your subscribers, for your advertisers, and for your bottom line.
Start building smarter campaigns today
Running a successful publication requires you to work smarter, not just harder. With the Paved integration and AI-Personalized RSS Campaigns, you can automate key tasks, deliver more relevant experiences, and open up new revenue channels.
These features are ready to help you streamline your workflow and grow your business. Log in to your Delivra account to explore them today. For a detailed list of updates and enhancements, visit our new release notes and updates or book a demo.
