What if getting answers about your email marketing was as simple as asking a question…
How did last month’s campaigns perform? Who subscribed this week? What’s scheduled to go out this week? Instead of digging through reports, you just ask.
Delivra now has a native Model Context Protocol (MCP) connector for ChatGPT. Connect your Delivra account to ChatGPT, ask a question, and get a real answer minus the filters, exports, and report-hunting required.
Ready to try it? Download the Delivra plugin for ChatGPT here. We’ve included the full setup instructions below, but you'll need to be sure that your plan supports API access to get started. More on that later.
It’s a faster, more conversational way to understand what’s happening with your email marketing, so you can spend more time putting those insights to work.
Prefer Claude? An MCP for you is coming soon.
What is an MCP connector, and why does it matter for email marketers?
MCP stands for Model Context Protocol, an open standard that lets AI assistants like ChatGPT connect directly to external tools and data sources. Think of it as a live bridge between ChatGPT and your Delivra account.
Without an MCP connector, ChatGPT only knows what you paste into the chat. With the Delivra MCP connector, it can actually talk to your account in real time. Ask it a question, and it pulls the answer from your campaigns, contacts, and analytics.
What can you ask ChatGPT about your Delivra account?
Here's where it gets practical. The Delivra MCP connector is built around the questions you ask every day, without the manual legwork.
Campaign performance
- "How did my campaigns perform last month?" → Get a synthesized summary of opens, clicks, bounces, and completions by date range.
- "Which mailing had the highest click rate this quarter?" → Ranked campaign performance with context, in seconds.
- "What's the unsubscribe rate trend across my last 10 campaigns?" → Rate calculations with anomaly flagging, conversationally surfaced.
List and contact health
- "How many contacts do I have by status?" → A plain-English snapshot of your list health.
- "Show me contacts with bad email addresses." → Held-contact hygiene queries, without a filter in sight.
- "Who unsubscribed this week?" → Churn signals surfaced the moment you need them.
- "Does this contact exist in my account?" → Useful for pre-send validation and customer support workflows alike.
Scheduling and workflow
- "What campaigns are scheduled to go out this week?" → Your send calendar, accessed without logging in.
- "Do I have any drafts pending approval?" → Check the draft queue from anywhere, instantly.
Revenue attribution
- "Which mailings drove the most purchases last month?" → Revenue attribution by campaign, answered conversationally.
What's coming next?
We're already working on Phase 2, which will extend the connector's capabilities as we build out supporting API endpoints. Here's what's on the roadmap:
- Deliverability health: Get on-demand insights into bounce rates, complaint rates, and list quality.
- Behavioral segmentation: Build highly specific segments by cross-referencing open, click, and purchase history—like finding customers who haven’t purchased but have recently engaged.
- Automation analytics: Step-level visibility into which flows are performing and where drop-off is happening.
- Per-contact engagement profiles: Rolling 30/60/90-day engagement metrics at the individual contact level.
- SMS performance: The same conversational access, extended to your SMS campaigns.
We'll share more details as each capability ships. For now, Phase 1 is ready to use.
How to connect Delivra to ChatGPT
Getting connected takes just a few steps:
- Enable API access in your Delivra Settings > User Management.
- Download the Delivra plugin in ChatGPT.
- Click “Install Plugin,” then authorize Delivra access.
- Start chatting! Start asking ChatGPT questions about your Delivra account.
Tip: After authorizing access, click “Try it in chat” to find pre-built prompts that can help you get started.
For a full step-by-step walkthrough, reach out to our support team; we're here if you get stuck.
The Delivra MCP connector gives you a faster, more conversational way to access the insights already in your account. Your full analytics and reporting are still there when you need to dig deeper, but for everyday questions, you can simply ask ChatGPT, get the answer, and keep moving.
If you have questions about setup or want to talk through what the connector can do for your specific workflow, reach out to our support team or book a demo.
