Delivra + MMS: Send images, GIFs, and emojis in your SMS messages
We’re excited to announce that Delivra now offers multimedia text message marketing (MMS).
Take your Delivra SMS marketing to the next level with Multimedia Messaging Service (MMS), enabling you to send even longer text messages (up to 500 characters), and send images, emojis, and GIFs.
MMS generates higher conversion rates, and makes your marketing reach even more effective—MMS has an engagement rate 6-8x higher than standard SMS.
Say goodbye to text-only SMS and hello to engaging multimedia experiences. Delivra MMS will transform your campaigns. With the ability to incorporate images, GIFs, and emojis into your messages, MMS offers a dynamic opportunity to connect with your audience.
There’s no arguing with the fact that images and animations are eye-catching, they’ll stop your scroll in its tracks. This, combined with the fact that they are so commonly used now in communication means that they are a much more natural and organic approach for marketers to connect with their subscribers.
What is Delivra MMS?
SMS and MMS both serve as effective mobile marketing tools that reach your opt-in subscribers as text messages. SMS covers text-only messages up to 160 characters while MMS allows you to send richer, multimedia content. With an extended character limit of 500 characters, MMS provides more space for you to craft compelling messages that resonate with your subscribers (adding in a unicode character, such as an emoji, lowers the character limit to 70).
We’ve added MMS to Delivra Air to make mobile messaging an even more powerful, personalized conversion tool within your campaigns.
With Delivra’s new MMS feature you’ll be able to:
- Select from files saved in your media library (PNG, JPEG, GIF)
- Attach 1MB of content like images, emojis, or GIFs to text messages
- Send messages of up to 500 characters
Just like SMS, MMS can be seamlessly integrated into your marketing strategy as part of one-off campaigns, triggered messages, and automated workflows. Easily upload images and GIFs to your media library within Delivra to attach them to text messages the next time you build a campaign.
Videos and mp4 files are not compatible with Delivra MMS messaging, but don’t let that get you down. Use free tools like Adobe or Canva to easily convert a video snippet into an animated GIF.
How can MMS improve your marketing?
It's no surprise that MMS messages are better able to catch an audience's attention but they also boast significantly higher engagement rates compared to traditional SMS messages:
- 6-8 times higher engagement rates than SMS (Source: Mobile Marketing Watch)
- 98% average open rate (Source: EZ Texting)
- 3x higher conversion rates (Source: Mobile Marketer)
Not only do MMS messages capture subscribers’ attention more effectively, but they also provide a platform for more in-depth and engaging content. A higher character limit offers you more space to personalize each message and foster deeper connections with your audience.
Make the most of MMS in your next campaign
You can leverage MMS across your entire customer lifecycle to enhance engagement and drive conversions. Here are a few examples of how other marketers are getting maximum engagement from their MMS campaigns:
- Draw attention: Make your most important, urgent messages stand out from the noise.

- Craft milestone messages: Send subscribers a GIF on their birthday or to celebrate when their next order is on its way.
- Maximize event invitations: Attach teaser images to boost engagement with your reminder or RSVP messages.

- Personalize your promotions: Segment your SMS audience based on demographic data or purchase history and send images or GIFs of products that will catch their attention.
- Learn more about your customers: Send interactive surveys or polls embedded within MMS messages, providing an engaging and convenient way for customers to share feedback or first-party data.

How to send MMS messages in Delivra
Using MMS in Delivra is straightforward, we’re added this new feature to our already-robust SMS system so you can easily switch between SMS and MMS once it is enabled on your account.

- Access your account in Delivra Air
Log in to your Delivra Air account (MMS is not available in Legacy) and head over to your Campaign dashboard. - Click “Create Campaign”
Once you're on the Campaign dashboard, click on the "Create Campaign" button at the top-right of the dashboard. - Select SMS Campaign Type
On the Setup stage, give your campaign a name and select the SMS option under “Campaign Type.” - Choose MMS under “SMS Type”
Within the Design Stage, select the "MMS" option to toggle to the MMS editor. You will see new buttons appear to add images and emoji. Added images will render in the Preview Messages box below.
Ready to get started with Delivra MMS?
MMS is available with Delivra SMS marketing (an optional add-on to any Delivra license) and is compatible with 10DLC numbers (10-digital phone numbers). SMS and MMS pricing are based on your monthly messaging volume and a purchased credit system: sending an SMS message costs 1 credit and MMS messages are 3 credits.
Contact your Customer Success Manager or schedule a demo to learn more.