Delivra + Litmus: Expanded Email Preview Capabilities
Our latest integration allows marketers to effortlessly preview emails across more than 100 email clients and devices.
Delivra is excited to announce an important update to our platform that significantly enhances the email preview and testing functionality for our users. By integrating directly with Litmus, we've expanded our inbox preview capabilities from 30 to over 100 different email clients and devices, including the ever-challenging Dark Mode.
Litmus' inbox previews are a powerful feature that allows email marketers to see exactly how their emails will appear across a wide range of email clients (Apple Mail, Gmail, and Outlook) and devices (mobile, desktop, tablet) before sending them out into the world.
By leveraging Litmus' inbox previews, marketers can identify and fix any potential issues with email layout, formatting, or responsiveness, ensuring that every email looks perfect, regardless of where or how subscribers are viewing it. This capability is crucial for maintaining high engagement rates, protecting brand integrity, and ensuring the overall success of your email marketing campaigns.
Drive Better Results by Improving Email Quality
Easily optimize your emails for virtually any platform a subscriber might use.
With the Delivra and Litmus integration, marketers gain access to more clients & devices than ever before. That means you can optimize your emails for virtually any platform a subscriber might use, from the latest smartphones to traditional desktop clients, including niche and less commonly used email environments.
Litmus' advanced rendering technology provides accurate and up-to-date previews, including complex HTML and CSS elements, interactive features, and dynamic content, which means that marketers can see exactly how their emails will look. The ability to preview these more advanced content blocks isn’t often included in email platforms, meaning marketers are blind to rendering errors until after it’s too late.
Because without proper email quality assurance (QA) and real-time rendering, marketers risk sending out emails that are broken, improperly formatted, or simply unappealing in certain clients or devices. This can lead to all manner of mayhem: decreased engagement, lower open rates, unsubscribes, and a tarnished brand image.
Protect Your Brand
Ensure your emails look superb—no matter where your subscribers are reading them.
The integrity of your brand is non-negotiable.
In the realm of email marketing, this translates to sending out emails that are not only content-rich but also visually impeccable—no matter where your subscribers view them.
By utilizing the Delivra + Litmus integration to preview exactly how your emails will render in inboxes, you can catch and fix any issues before they impact campaign performance. This proactive approach to email QA protects your brand from the potential fallout of email rendering errors, maintaining the pristine quality and consistency of your communications.
Save Time on Manual Review
Catch and fix issues early in your email design creation process and reduce the # of review cycles.
You know the drill: sending yourself and your team copious emails, cross-checking in various email clients, browsers, and devices—and then rinsing and repeating this manual runaround until you’re confident everything works & renders just right.
Despite being incredibly time-consuming the average QA workflow is woefully incomplete.
The Delivra + Litmus integration allows you to select multiple inbox previews simultaneously, render them in real time and immediately jump back into the email editor to make any necessary adjustments (before the first test email is ever sent). It reduces the need for extensive review cycles, ensuring a smoother and more efficient design process from start to finish.
How to Use the Enhanced Email Preview Feature
Delivra’s integration with Litmus brings 100+ real-time email previews directly into the Delivra platform. No third-party subscription is required.
Here’s how to make the most of it:
- Create and preview your email inside the email builder
- Choose your test environments, selecting from over 100 email clients and devices.
Review and refine your design by expanding the generated previews to see how your email will appear across different platforms. Adjust as needed to perfect your email’s appearance.
Availability and Access:
- This enhanced feature is available to all Delivra customer accounts in both the Delivra Legacy and Delivra Air platforms.
- Inbox previews are an available add-on feature to any Delivra license.
- Note that the Litmus integration is not accessible during the 14-day free trial period but becomes available with full account activation.
FAQs
- When should I test my emails?
Testing your emails should be an integral part of your email creation process, ideally before every send. Given that email clients and devices are constantly updating and changing—it's crucial to ensure your email displays correctly across all platforms. Early testing allows you to catch and fix errors, reducing review cycles and ensuring your email is optimized for engagement and conversion. - Why is dark mode a concern for email marketing?
Dark Mode for email has become increasingly common and popular among users and email clients alike and offers several potential benefits, such as reduced eye strain and extended battery life. Most leading email clients, including Apple Mail, Gmail, and Outlook, now support Dark Mode. These clients often automatically adjust emails to fit Dark Mode settings, changing background and text colors to ensure readability.
This means that an email designed with a light background and dark text might be inverted to display a dark background with light text in Dark Mode. This automatic adjustment can sometimes distort the intended design of your email, affecting the visual impact and user experience.The main challenge for email marketers is ensuring that emails look good and remain readable in both Light and Dark Modes, which can require additional design considerations and testing. Delivra’s integration with Litmus allows marketers to preview how their emails will look in both Light and Dark Modes across a wide range of email clients. - If I test my email templates when I build them, why do I still need to test before every send?
Even if your email templates remain largely unchanged, the email clients and devices your subscribers use do not. These platforms frequently update and change, potentially affecting how your emails render. Testing before every send is the only way to ensure that your emails continue to look and function as intended, safeguarding against the risk of sending broken or improperly formatted emails. - Which email clients should I test/prioritize testing?
Your testing priority should be guided by the email clients and devices most popular among your audience. Delivra’s integration with Litmus offers previews for over 100 email clients, including major ones like Apple Mail, Gmail, and Outlook, in both light and dark modes. Prioritize those that are most used by your subscribers but don’t overlook less common ones that could affect your brand’s consistency and email effectiveness.
Not sure which email clients and devices are most common among your subscribers? Head to your Mailing Overview report inside Analytics. - What makes Litmus and Delivra’s integration special for email previews?
The integration between Delivra and Litmus provides a seamless, in-editor preview across more than 100 email clients and devices, directly within the Delivra platform. This not only saves time by eliminating the need for manual test sends but also ensures that your emails are optimized for any platform a subscriber might use. The integration simplifies the process of ensuring your emails look great everywhere, which is essential for maintaining engagement and protecting your brand’s reputation.
Delivra is thrilled to have partnered with Litmus in our ongoing effort to provide email marketers with the tools they need to succeed. By expanding the scope of our email previews, we're helping you maximize every message you send.
Visit the Delivra Help Center to learn more about Email Inbox Previews.
