Let’s face it: email marketing often feels one-sided. You carefully craft messages and send them out, but do you truly know what your subscribers think, or why they stay engaged?
That’s why we’re excited to announce two updates that transform your email strategy: Polls and Subscriber Performance.
Together, they create a continuous feedback loop. Polls help you listen in real time, and Subscriber Performance translates those conversations into actionable audience insights, solving key pain points like low engagement and fragmented feedback.
Here’s how you can put these tools to work for smarter growth.
Change the tone from "selling" to "listening" with Polls
Polls bring your audience into the conversation. Instead of broadcasting offers, you quickly ask meaningful questions right inside your campaigns, shifting your message from “We’re selling” to “We’re listening.”
Polls embed interactive voting into your emails, making it effortless for subscribers to respond with a single click. This has two big benefits: higher engagement and quality data you can use to personalize follow-ups and segment lists.
Poll analytics and tagging responders
Polls don’t just drive clicks. They provide actionable data you can use immediately. These analytics enhancements will let you:
- View poll results in your Mailing Performance.
- See which contacts chose each answer and drill down by response.
- Tag responders right from analytics, so you can instantly follow up or create targeted segments.
These features turn audience feedback into new opportunities and relevant messaging.
How to put Polls into practice
Polls are a versatile tool for gathering valuable insights. Wondering what your subscribers want to see? Ask them directly about their preferred content topics or formats to shape your content strategy. You can also gauge interest in upcoming events or webinars to ensure you’re meeting audience demand.
After a purchase or campaign, use a poll to collect instant product feedback. The responses you get can be used to tag contacts for more precise future targeting, creating powerful audience segments. You can even use Polls to identify disengaged users and automatically route them into a re-engagement flow, boosting retention.
In Delivra, Polls are built in the Assets section of your account and can be inserted into campaigns using the drag-and-drop email editor. See this step-by-step guide on how to create a Poll for more information.
Quick tip: Polls inherit your campaign styling by default, but you can easily adjust them for consistency. Always preview before sending to make sure everything looks the way you expect
Best practices (so your Polls do the most for you)
- Keep it clear: One focused question with concise answers.
- Redirect intentionally: Send voters to relevant confirmation or thank-you pages.
- Test first: Always preview to check styling and redirects.
- Match your branding: Consistent fonts and colors build trust.
- Know the limits: Responses are linked to the original subscriber. If an email is forwarded, responses may not be captured correctly.
Subscriber Performance: your growth command center
While Polls boost engagement, Subscriber Performance helps you measure and grow your audience with clear, source-aware insights. Head to the Subscriber Performance Dashboard in the Analytics module to analyze subscriber growth, engagement, and retention by acquisition source—all in one place.
Instead of juggling multiple reports or relying on vanity metrics like total subscribers, Subscriber Performance gives you a unified view of subscriber quality. You can see where your most engaged, high-retention subscribers come from, how they perform over time, and which acquisition channels are worth continued investment.
At a glance, you can:
- Track growth and engagement: Compare subscribers gained vs. lost and monitor engagement trends over time.
- Evaluate source performance: Identify which acquisition channels deliver loyal, engaged subscribers—not just volume.
- Understand retention by cohort: See how engagement changes over time based on when and where subscribers joined.
The power pair: creating a feedback loop
Used together, Polls and Subscriber Performance create a dynamic cycle for ongoing improvement.
- Collect: Gather feedback via Polls.
- Contextualize: See in Subscriber Performance which sources bring engaged, participative subscribers.
- Refine: Double down on successful channels, create stronger content, and enhance list health.
Example: You send out a Poll for content preferences. In your Subscriber Performance, you see a high volume of subscribers indicate their interest in webinars—specifically, subscribers who have a high open rate for product marketing content. So you double down on product marketing webinars.
Best practices for success
- Focus Polls: One timely question to drive action.
- Redirect with purpose: Lead voters along their journey.
- Review dashboards regularly: Spot trends early, optimize quickly.
- Tag and segment: Targeted emails drive more engagement.
- Test always: Ensure every campaign looks and works perfectly.
Ready to start listening?
Knowing what your subscribers want unlocks better campaigns and stronger relationships. With Polls and Subscriber Performance, you’re no longer guessing…you're building a lasting audience.
Try these features now. Log in, visit the Assets tab, and get started with your first poll.
