The Inbox is here to help you systematically master the craft of email marketing.
- Deep-dive into one email-critical topic
- Pick up practical strategies you can try out this week
- Stay "in the know" on the latest (email) news
A snack-sized master class delivered to your inbox
Here's what 22,000+ email marketers ❤️ about The Inbox
(Because it's written by email marketers, for email marketers)
MARKETER’S PLAYBOOK 📚
Build your skills as an email marketer
Are there shortcuts to success? Of course there are! Learn proven tactics from successful marketers that you can use, and reuse. Whether you're troubleshooting a problem (WTH happened to my open rates?) or building a new automated campaign (thanks for the template!).
THE PULSE 🗞
Stay ahead of industry changes that affect your strategy
This is your go-to section for any mailing client updates, privacy upgrades, or new legislation that will affect how you send. We catch you up on the world of email marketing and give you actionable next steps on how to handle the change.
KUDOS TO YOU 👏
Get inspired by what other marketers are sending
Our subscribers send in their recent campaigns and we give them an ol’ fashioned review. From bite-sized analysis of their copy, design, and graphics – down to the nitty-gritty of how they wrote their opening line: we give out our stars and wishes.
TRIED & TRUE 🥇
Snoop the results of our own A/B testing
As true email marketers, our newsletter strategy is never-ever finished. As we make changes to our content in The Inbox, we A/B test pretty much everything. Then we share the results of every test at the bottom of each email so you can follow along with what’s working for us and what isn’t.
SLIP-UPS AND SILVER LININGS 🕵️♀️
Avoid making the same mistakes as other marketers
The Inbox crowd sends in their hall-of-fame email “oops” moments and we break down what went wrong and how you can avoid making the same mistakes—and of course, we try to find the silver lining.
Take a peek at a few past editions
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We help small teams pull off their best campaigns
We combine two decades of knowledge on customer retention, engagement, and meaningful content from the brains at Delivra with a global library of campaigns from leading brands within InboxFlows—the result is The Inbox: everything we know about email marketing.