At Delivra, you know we’re all about building relationships through email marketing, but we can also get really nerdy about the data behind email, too. And because we know data can really power campaigns and connections, we wanted to share some metrics for one of our favorite industries to work with—Higher education.
Allow us to introduce you to The 2020 Higher Ed Email Benchmark Report. Inside, you’ll find:
- A breakdown of the most important email metrics for your email programs
- Average performance benchmarks based on hundreds of millions of emails
- Actionable tips to build or maintain momentum for increased engagement
- What we can learn from engagement rates during the pandemic