##Choosing the right ESP can help you win more customers. Effective email marketing is critical to your business and your bottom line. It’s considered one of the best investments for bringing in more customers and more dollars at a much lower cost than other marketing alternatives. In this ebook, we’ll show you the first step in building out a successful email marketing campaign—how to choose the right email service provider to reach your goals. After reading this ebook you will learn: What the differences are among all ESPs How to drive results by using email marketing The four key steps to choosing an ESP What to look for when comparing ESPs Essential marketing automation features to consider And a whole lot more!