Best Practices

Automation

Automation

Introduction As your email list grows, sending relevant messages to every subscriber becomes a challenge. Not only that, but you...
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A/B Testing

A/B Testing

The importance of testing When it comes to email, marketers know that the effectiveness of messaging and content is nowhere...
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Designing for Dark Mode (Tips)

Designing for Dark Mode (Tips)

In this article we’re sharing with you what our designers have learned about designing for dark mode. Reasons to do...
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Email Deliverability

Email Deliverability

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or...
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Email List Growth

Email List Growth

Email List Growth Overview Growing your email list is an indication of a healthy email strategy and it’s normal for...
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Email Personalization | Strategy, Planning & Execution

Email Personalization | Strategy, Planning & Execution

Introduction Personalized promotional campaigns return 41% higher unique click rates than non-personalized campaigns. It’s no secret that personalization can be...
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List Clean-Up

List Clean-Up

List Growth Overview Over time, email subscriber lists will change. Whether it’s through new product offerings, a change in focus,...
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Preference Centers

Preference Centers

Preference Center Overview Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content....
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Re-Engagement

Re-Engagement

List Churn There are two challenges every marketer faces about their email audience: 1) part of your subscribers will disengage...
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