You’re in control! Slice and dice your contacts with Segmentation based on any field, recipient activity or location. There are a multitude of possibilities you can use Segmentation for to build engagement with prospects and drive new sales with customers. Looking to reengage cold prospects? Send your latest white paper to anyone you haven’t closed in the last 30 days. Hosting an upcoming event? Segment your audience to send an invite to those around a certain location radius. Once you find a segment that drive results, you can save it to reuse again.
For our Commerce package, you can create segments based off of customer data and purchase history. You can create segments based on the number of purchases, total money spent and the types of products purchased. You can even target recent purchasers with cross and upsell items. Use your data to drive the most revenue possible.
Discover the best practices to effectively manage your email lists, and how to keep subscribers engaged and wanting more.
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