Having a Preference Center will give your subscribers the ability to control what messages they want to receive and how often they receive your messages. We’ll showcase all of the email offerings you provide, such as newsletters, daily deals, events, and so on, and let your contacts choose which emails are relevant to them.
While it sounds like this will keep contacts from hearing from you, your customers will appreciate you establishing a healthy communication cadence and deter them from unsubscribing from emails being delivered too frequently.
Learn what you need to get your email marketing strategy off the ground and successful.
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