Clickstream Tracking

Follow the actions your subscribers take.

Track interactions from your emails.

Clickstream tracking allows you to track your subscribers and shoppers when they click on a link in your email through your website−potentially on their way to making a purchase. Only available through our Professional and Commerce packages, Clickstream is ideal for online retailers and sending prospects promotional messaging.

You can use Clickstream hand in hand with Engagement Scoring to segment your top contacts bases on goals specific to your business. This way, you can get a better understanding on your email ROI, send more relevant emails leading to more revenue, and make necessary edits to your on-going campaigns leading to more success. Clickstream is smart data to make your business grow.

How does Clickstream work?

1. Add Code to Your Site

We provide you several lines of JavaScript code to add to your web pages you choose to track. Any landing pages, conversion/checkout pages, and any other page in between should be included.

2. User Receives Email

Links in an email sent through Delivra will contain unique identifiers when a recipient clicks a tracked link, then sets a cookie from your domain on their browser.

3. Track User Activity

Each visit by the email recipient to a page on your website with this JavaScript will cause the cookie to be read, and information about the page visit sent to our server, where it is stored in Delivra for your reporting purposes.

4. Report on Your KPIs

View Clickstream data in most of our major Insights reporting dashboards to track the success of your email marketing and marketing automation campaigns.

Ready to win email marketing?

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