Clickstream tracking allows you to track your subscribers and shoppers when they click on a link in your email through your website−potentially on their way to making a purchase. Only available through our Professional and Commerce packages, Clickstream is ideal for online retailers and sending prospects promotional messaging.
You can use Clickstream hand in hand with Engagement Scoring to segment your top contacts bases on goals specific to your business. This way, you can get a better understanding on your email ROI, send more relevant emails leading to more revenue, and make necessary edits to your on-going campaigns leading to more success. Clickstream is smart data to make your business grow.
Links in an email sent through Delivra will contain unique identifiers when a recipient clicks a tracked link, then sets a cookie from your domain on their browser.
View Clickstream data in most of our major Insights reporting dashboards to track the success of your email marketing and marketing automation campaigns.
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