Marketing Automation

Increase Sales and Engage Audiences with Automated Marketing Campaigns

email marketing automation for tourism and attractions drip campaign example

What is Marketing Automation?

Marketing automation allows you to plot out an automated series of messages triggered on timing, subscriber action or inaction with little intervention from you once the drip campaign is setup. The right marketing automation platform and the right processes allow businesses of any size achieve more success in less time, and with less overhead.

Marketing automation is a top performing channel

An overwhelming 82 percent of leading companies experience the highest return on investment from marketing automation compared to their other digital channels, with an average ROI of 39x. – Digital Doughnut

Top ROI Channels

  • % of Leaders
  • Drastic Increase (50%)
  • Some Increase (31%)
  • Little Increase (19%)

Marketing automation leads to sales success

80 percent of marketing automation users saw their number of leads increase, and 77 percent saw the number of conversions increase since implementing a marketing automation system. – VB Insight

Marketing automation demand continues to rise

Marketers have identified relevancy as the most dominant digital marketing theme. The need for targeted, triggered communication is both a short and longer term trend across all industries. – Digital Doughnut

Most important email-related trend

  • Over next 12 months
  • In next 5 years

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Delivra Marketing Automation Software

Your customers want to hear from you. Stop paying enterprise-level pricing for bells and whistles you won’t use. Delivra is easy-to-use, affordable marketing automation software built for results-driven marketers.

Email marketing

Email marketing outperforms any other form of digital marketing. Create elegant emails with our Drag & Drop Editor or code an email yourself. Send email newsletters, event invitations, announcements, and more in minutes.

Multi-channel drips

Create multi-channel marketing strategies with a single marketing automation platform. Build Facebook Ads custom audiences, push SMS text messages, send direct mail pieces. The possibilities for drip emails are endless.

Dynamic content

Personalize any email with a contact’s name, company, location, interests and more. Send coupons to your retail shoppers, or special offers to your frequent ticketing buyers.

preference center example subscribe to a new list
b2b drip campaigns delivra

Drag & drop designer

Design the ultimate marketing automation workflow with our easy drag-and-drop designer. Send lead alerts to notify sales when contacts act or show specific behaviors.

Triggered mailings

Send behavioral and event-based email autoresponders at precisely the right moment. Use events like opens, clicks or purchases to automatically start a conversation with your customer when they act.

A/B split testing

Know what content resonates before you launch a full campaign. A/B test different aspects of your emails, and send the best performing to optimize for conversion.

Engagement scoring

Quickly find your top engaged contacts based on your customized lead scoring system. Score leads automatically based on the actions they take, including opens, link clicks, inactivity, and more.

Contact browser tracking

Clickstream Tracking allows you to follow along with your contact’s browser activity on your website after they click a link in your email. An ideal option for sending targeted commerce promotional messaging.

Advanced segmentation

Segment groups of contacts based on their actions automatically. Manage your subscriber lists and micro-segment your audience using your customer data to drive upsell campaigns and boost customer retention.

browse tracking email marketing
segment email subscribers email marketing

Ample integrations to activate your data

Our growing list of partners means you can tailor the Delivra marketing automation platform to fit you needs. Delivra App Connections is your one stop shop to integrate with the tools you already use. CRM, commerce platform, events platform, ad tech, landing pages, and more!

eventbrite email marketing integration

“Customer support is fantastic! Every time I have had to use them I get friendly, fast, quality service.” 

— Alicia C., Indianapolis Zoo

Step by Step Guide to Building 10 Marketing Automation Workflows

The highest user-rated email marketing platform

Track KPIs and ROI. We built Delivra to be the first marketing tool you open each morning. Build your dashboard to track the metrics that matter most to your bottom line.

dashboard modification example

Marketing automation for today’s marketer

We’re the modern, user-friendly marketing automation platform you’ve been searching for. Trusted by B2B,
B2C, nonprofits, universities, and more. Ready to go?

Additional marketing automation resources

Marketing Automation Strategy, Templates
and Successful Campaigns

Introduction to Marketing Automation
for Small Businesses