Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded to Jon Fondy's questions regarding a recent BtoB Ask the Expert article titled, How do you get a recipient to read to the end of your email? We were able to share tips on how to ensure readers get to the end of your email. Here are a few of the tips discussed:
- Link out to additional content
- Stay above the fold
- Be concise