Introducing Snippets for Regular and Triggered Segments


Delivra’s list segmentation is an incredibly powerful tool allowing for mailings and campaigns to be sent to specific segments of subscribers of your choosing.

Segments can be developed based on a multitude of demographic, eCommerce, and other tidbits of subscriber data, allowing you to hone in on specific audiences you want to reach with each individual email marketing campaign you launch.

While segmented lists are extremely beneficial to clients, they can often become painstaking, especially if many of your segments utilize the same sets and conditions of data when cultivating them.

Now with Delivra, it is easier than ever to create simple, reusable snippets that can also be included in both regular and triggered segments.

Creating Segment Snippets

Building new segment snippets can be done by first organizing the various types of users you want to target.

segment snippets

Create a list of potential customers based on how much they have spent on your products in the past year, their age, their location, and even whether or not they have an abandoned shopping cart linked to their account.

Target users by purchase frequency, gender, and special interests they have shared with you when collecting data (such as being involved with charities or enjoying updates about specific topics).

The more specific you are able to get when developing segment snippets, the easier it becomes to increase ROI while boosting brand loyalty.

With Delivra’s all-in-one platform, easily access, view, and edit your current list of segment snippets without utilizing various tools and services.

add edit snippets

Create organized lists of segments to add new snippets based on data you have gathered or new marketing techniques you wish to try.

Keep track of each snippet you create to quickly eliminate any that are not generating the results you desire.

It is also possible to add snippets to an existing segment within the Delivra editing platform, giving you complete and total control over each campaign you want to launch without hindering your ability to get as specific as possible with your customers and subscribers.

add snippet to existing segment

Benefits of Using Segment Snippets

Using segment snippets helps save time by sending personalized email campaigns that are designed with each individual subscriber in mind (often reaching them on a more intimate and welcoming level).

Use Delivra’s platform to monitor, track, and update each individual segment snippet you create on the fly (allowing for more flexibility, productivity, and efficiency when working).

Carefully watch each email campaign to determine the best types of segment snippets that truly resonate with your current subscribers or loyal customers.

Improve your overall open and click-through rates, leading to more web traffic and in many cases, more sales and leads.

With the right content marketing and testing various snippets over time, improve your conversion rates to generate more revenue while garnering even more loyal customers and subscribers who are eager for your next campaign message.

Make it simpler to activate your customer data and send personalized campaigns with segment snippets.

Never miss an opportunity to hold the attention of your readers by getting personal and sharing relevant content or information.

Start building segment snippets today with Delivra before your next campaign goes live!

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