A digital experience platform (DXP) that empowers teams to create and optimize hyper-personalized experiences.
Overview
Thanks to Delivra’s close integration with Optimizely, marketers can create cohesive digital experiences where shared data and creative assets streamline workflows and power deep personalization across multiple channels.
Description
Maximize your marketing impact throughout the customer lifecycle. With Delivra and Optimizely working together, you can track visitor browsing behavior, capture visitor data from forms, and personalize digital experiences based on omnichannel engagements. No other marketing automation platform is as tightly integrated across the Optimizely One products.
Delivra is uniquely integrated across the Optimizely One platform:
Content Management System (CMS)
- Natively integrated
- CMS forms: Create and update subscriber records within Delivra upon form submission
- Media files: Access your CMS images directly inside Delivra when designing an email, landing page, or form in Delivra
Optimizely Data Platform (ODP)
- Natively integrated
- Send email engagement data (clicks, opens, etc.) from Delivra to your ODP for use in analysis and segmentation.
- Coming soon
Use ODP segments to send messages within Delivra
Product Recommendations
- Integrated
- Trigger an automated email or kick off an automation within Delivra triggered by an API call from Optimizely.
- The API Call then dynamically populates the email content with the relevant recommended/abandoned product data.
Monetize
- Integrate via Product Recommendations
- or connect via API
- Trigger an automated email or kick off an automation within Delivra triggered by an API call from Optimizely.
- The API Call then dynamically populates the email content with the relevant recommended/abandoned product data.
Experimentation
- Compatible
- Customize your web experience for inbound email traffic (based on Delivra’s URL parameters).
- Extend your culture of experimentation to email & SMS (via A/B and multivariate testing within Delivra).
Orchestrate
- Compatible
- Coming soon
Installation/Documentation
Optimizely and Delivra can be implemented independently, and much of the integration is configurable directly within the product interface. Contact your customer success manager or Delivra support if you need any assistance setting up your Optimizely integration.
