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Banking & FinanceMaintaining relationships and building trust during COVID-19
Sign up for access to all three webinars created specifically for financial institutions.
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UPCOMING WEBINARS
Session 3: 5 steps to a more compassionate email strategy for financial institutions
The world you initially created your email marketing strategy for has completely changed within a matter of weeks. This webinar will cover how to audit your current strategy through the lens of sensitivity and make sure your emails represent your company’s compassion and understanding for your customers and members.
What you’ll learn:
- How to audit your current email strategy or begin one for the first time.
- Steps to making your messages more sensitive to the current crisis.
- Tips for creating automated workflows that meet your subscribers where they are.
PREVIOUS WEBINARS
Session 1: 5 tips for maintaining your customer relationships digitally
Human connections and face-to-face interactions are at the core of the financial industry. But, as a result of COVID-19 and new social distancing measures, banks and credit unions must pivot to digital practices almost overnight. We’ll teach you how to do this without losing the human element of the relationships your business counts on.
What you’ll learn:
- How to continue the customer and member relationships your financial institution relies on during COVID-19.
- Emails to start and stop right now.
- Steps to finding a way forward for your business in a time of social distancing.
Session 2: 5 ways financial institutions can build trust during a crisis
These days, we’re all receiving an abundance of information from companies regarding their response to the current crisis. This webinar will teach you how to stand out from the crowd and create messaging that will help your audience gain trust in your business during this unpredictable time.
What you’ll learn:
- How to send warm, personalized messages to your audience.
- Tips for creating consistency and understanding in your relationships.
- Know when and what to send, now and in the future.
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