Personalize your mailings by creating segments of subscribers based on everything from demographics to clicks and purchases.
Clients have seen returns greater than $35 per $1 spent with Delivra. This can be seen clearly through our integrations with third-party databases and Google Analytics.
A/B Split Testing
Start testing your email content, call-to-actions and subject lines, make adjustments and see performance lifts of over 200% like many of our clients have experienced.
Design emails that look beautiful not only on desktops, but mobile devices and tablets as well.
A/B Split Testing
By testing call-to-actions, subject lines and other content, our clients have seen a performance lifts of 38% and more. Experiment with your campaigns by performing advanced split tests. Import your content, choose your subject lines, and send two slightly different mailings to two small groups of subscribers. Delivra will automatically send the better performer to the rest.
Data analysis is essential to any marketing campaign, especially those conducted online. Delivra offers real-time marketing reporting tools that provide valuable up-to-date feedback on your campaigns, allowing you to quickly assess the efficacy of your efforts and make changes where necessary. Delivra has dozens of reports, allowing you to easily compare campaigns and mailings, as well as display delivery and tracking results, subscriber activity, clickthrough heatmaps, and email/social sharing.
Create email campaigns from existing templates, upload your own template, or start from scratch. Whatever method you choose, Delivra makes it easy to build or modify campaign materials to get exactly what you want. Our editor includes all the basic tools plus the following advanced features:
- Lockable content sections to preserve brand identity
- Conditional content that is driven by underlying data
- HTML snippets to speed content creation
- The ability to embed bar codes in the body of your message
- Image map editing that allows you to add multiple links to a single image
You can store and organize HTML landing pages, and PDF, Excel, Word and HTML email files. Our recursive template publishing tool helps organizations copy content to multiple users with the click of a button.
Once your content is created, our mailing wizard makes it easy to start sending it out, whether you’re ready to send right away or you’d like to schedule a mailing for a later date and time. Our mailing wizard includes suppression, random testing, purging from previous mailings, scheduling, throttling, campaign aggregation, reply filtering, and split tests with percentage and number methodology.
You can further improve your recipient response by creating individual messages based on your subscribers’ demographic data.
Divide your email list into subsets and manage customized messages to each subset, improving consumer engagement. Our amazing segment wizard supports creating list segments based on text and numeric fields, actions (opens, clicks, etc), purchases, surveys, subscriber geography, engagement, social sharing and categories.
Set up automatic email triggers that go out based on consumer actions such as clicking a hyperlink, opening an email, submitting information via a website form or purchasing an item from your website.
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Managed Email Services
As a marketer, it’s likely you’re faced with the challenge of balancing numerous tasks every day. The thought of managing a successful email marketing campaign in addition to all that may seem daunting. That’s why you may need an expert email partner to handle that task. Learn more about Delivra’s managed services by visiting our services page.
Delivra’s email marketing platform can be easily combined with other digital marketing tools to give you the best information available. There’s no need to limit yourself to one source of information. Visit our product integrations page to learn more.