Delivra is the best Emma alternative for data-rich marketing teams eager to do more with personalization and automation.
Both Delivra and Emma allow you to create drag-and-drop emails, personalize content, and group your contacts. Emma offers team-centric tools and a visual calendar, while Delivra focuses on powerful personalizations, flexible data handling & analysis, robust automations, and incorporates SMS marketing.
With Emma, personalized content requires writing logical arguments in a code using operators like “elseif.” Delivra offers the same dynamic and conditional content in a visual, code-free builder.
It doesn’t stop there: create custom lead scoring, trigger workflows by evaluating a date (like a birthday), and build up your subscriber profiles with conditional fields on Delivra’s far more flexible web forms.
While Emma’s simplified data analytics are great for getting a quick pulse, more advanced marketers will likely miss the ability to create and schedule custom reports, group emails by type, and quickly export data sets to Excel and .CSV files.
Both tools are great for helping you quickly and easily send personalized emails. But don’t address the same marketing use cases. Here are a few things you should know: