FEATURED Personalization

15 Things to Look for in your Email Marketing Software

With 2020 coming into view, it’s a good idea to assess whether your email marketing software is equipped to handle the challenges that are coming your way. Connecting with your audience is already getting harder, especially with consumers regularly engaging with brands on everything from smartphones, tablets, laptops, smart TVs and, more recently, wearables. And […]

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Personalized content for email - how to personalize your newsletter content

10 Tips for Leveraging Personalized Content in Your Next Email

Personalization is the ultimate strategic goal for marketing teams who are trying to boost email opens, click-through rates and other signals of engagement. When more than 500 marketing specialists were asked about their number 1 priority for 2018, 28.6% cited personalization, according to the BrightEdge 2018 Future of Marketing and AI Survey. It’s easy to […]

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autoresponder email campaign tips from Delivra

Autoresponder Email Campaigns: Master Your Sequence in 5 Steps

An autoresponder email is one of the most effective ways to increase sales and engage subscribers. However, autoresponders are often not used as they were initially intended. Many businesses use autoresponders in email marketing to send a series of short, quick automated blasts of pitches. The thinking is that this is the best way to […]

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email countdown timers help create inbox urgency

Email Countdown Timers: How to Create Urgency in the Inbox

When thinking about email countdown timers, it’s hard not to think about Tic Toc the Croc. Yes, we’re talking about that crocodile from Peter Pan. Captain Hook is chased relentlessly by Tic Toc the Croc. Luckily for Captain Hook, he always knew when Tic Toc was nearby due to his incessant ticking. When Captain Hook […]

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Confirmation Email Can Propel Conversions

The Best Way to Use Your Confirmation Email to Propel Conversions

The confirmation email is considered by many to be the marketer’s “Rodney Dangerfield”. They get no respect. While the email confirmation can be the least developed email marketing campaign sent to a customer or subscriber, they are ideal to showcase a one-to-one conversation with recipients while offering the highest likelihood of being open and read. […]

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