FEATURED How-To

Email Countdown Timers: How to Create Urgency in the Inbox

When thinking about email countdown timers, it’s hard not to think about Tic Toc the Croc. Yes, we’re talking about that crocodile from Peter Pan. Captain Hook is chased relentlessly by Tic Toc the Croc. Luckily for Captain Hook, he always knew when Tic Toc was nearby due to his incessant ticking. When Captain Hook […]

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email countdown timers help create inbox urgency

Email Countdown Timers: How to Create Urgency in the Inbox

When thinking about email countdown timers, it’s hard not to think about Tic Toc the Croc. Yes, we’re talking about that crocodile from Peter Pan. Captain Hook is chased relentlessly by Tic Toc the Croc. Luckily for Captain Hook, he always knew when Tic Toc was nearby due to his incessant ticking. When Captain Hook […]

read more

Confirmation Email Can Propel Conversions

The Best Way to Use Your Confirmation Email to Propel Conversions

The confirmation email is considered by many to be the marketer’s “Rodney Dangerfield”. They get no respect. While the email confirmation can be the least developed email marketing campaign sent to a customer or subscriber, they are ideal to showcase a one-to-one conversation with recipients while offering the highest likelihood of being open and read. […]

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email markup language

Email Markup Language: An Information Guide to Inbox Actions and Highlights

A call to action in the subject lines of your inbox? If you’ve used a mobile boarding pass to fly recently, confirmed a hotel reservation or even reset your login password all directly from your inbox, you’ve already seen email markup language in action. Markup language in email marketing can make it easier than ever for your […]

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email analytics using google analytics to measure your email marketing

Email Analytics: Using Google Analytics to Measure Almost Everything

How well are your email analytics paying off? Unless you fully understand and regularly email reporting and dashboard reviews, you may not really know. Learning what your email marketing analytics mean and how to interpret them ensures you get a proper view and perspective of your campaigns and the true ROI for your efforts. Even […]

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Expert Advice to Higher Engaging and Converting Email Copy

20 Experts Give Their Best Advice for Engaging Email Copy That Converts

We wanted to know what are the top strategies for writing engaging and converting email copy. So…we asked. But not just anybody. We handpicked 20 email marketing and content marketing influencers from around the world to see what works for them. Below you’ll find the entire list of expert advice we received. We hope you learn […]

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