FEATURED Archive

Worst Questions to Ask an Email Service Provider

We have to come clean about something, so bare with us for a minute. Every day our sales team answers dozens of questions from eager marketing professionals looking at potentially partnering with a new email service provider. They all have different reasons for their search and many of them have unique challenges and goals. But […]

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Worst Questions to Ask an Email Service Provider

We have to come clean about something, so bare with us for a minute. Every day our sales team answers dozens of questions from eager marketing professionals looking at potentially partnering with a new email service provider. They all have different reasons for their search and many of them have unique challenges and goals. But […]

read more

4 Tips for Setting and Reaching Goals (and New Year’s Resolutions)

We’ve been taught the importance of setting goals since our early days, whether they be personal or business related. Setting them, however, is the easier part – it’s meeting them that challenges us. There are a lot of tips and tricks out there aimed at helping you meet your goals, and I’ve picked out a […]

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Segments vs. Categories

“What is the difference between segments and categories” tends to be the most commonly asked question from Delivra users. And email marketers using any software for that matter. It’s a valid question and one worth explaining to ensure email marketers are making the most out of their mailings and campaigns. So let’s dive into not […]

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The Importance of Organization (In Both Life and Email Marketing)

Organization is something we’re expected to learn at a fairly young age these days, whether it’s the 7-year-old cleaning their room, the high school sophomore keeping a detailed planner, or the intern creating a thorough spreadsheet. Believe it or not, these organizational tactics that have been implemented into our daily lives can also be used […]

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email list hygiene best practices for clean email lists

Email List Hygiene: How to Maintain a Clean Email List

Maybe you’ve heard the term “email list hygiene” before… …or maybe you haven’t. We’re sure you know what spam is and how important email deliverability can be to your business. The pulse of successful email marketing relies on proper email list hygiene. A clean email list will prevent your email marketing campaigns from becoming sick… […]

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