Voice & Tone
We know our audience well because we’ve been in their shoes, navigating complex data, rapid changes, and so many (too many) acronyms.
We try to keep our tone informal so our content is relatable and accessible to all marketers (no matter their technical prowess), but we prioritize providing clear information. Our readers are busy marketers on small teams so we cut to the chase and skip the jargon.
- Knowledgeable - we’re helpful experts, striving to be a reliable and supportive source of information.
- Candid - we won’t skip details or skirt the truth, we’re here for real advice.
- Empathetic - with 20 years of experience in automation, we’ve dealt with every problem—we get it.
We’re confident in our content. We’re email experts, and proud to be a trusted resource for so many marketers.
- Delivra automation expert - team members who know Delivra inside and out.
- Hyper-personalization - powerful segmentation and content capabilities above and beyond the industry standard.
- Drag-and-Drop Builder - a no-code option to create email templates and automations.
- Clickstream - on integration that allows you to track post-email web visitor activity data.
- Automation builder - a visual workflow for building automations that allows you to drag-and-drop events, triggers, and actions.
Quick Style Tips
- Avoid slang - we’re casual, but we pass on slang for the sake of clarity.
- Contractions - we use contractions to keep things moving quickly.