Benefits of Integrating Social Media to Email Marketing

Benefits of Integrating Social Media to Email MarketingEmail marketing is the best and most cost effective way to market your products online. Integrating social media into your email marketing campaign can enhance your reach to an audience beyond your opt-in list. However, the audience enhancement benefit of integrating with social media is not the only one. There are many others too. Let’s consider some of them:

Increased Reach and Frequency: When you hit the send button for your email campaign, naturally you send it to those people who are in your email list. By using social media with your email campaign you can go beyond your opt-in subscribers and get to expose your message to their friends and colleagues as well.

Increased Credibility Leading to List Growth: When your message gets exposed to a wider net, many people decide to opt-in themselves. Your credibility also increases in their eyes when they see their friends already on your list. This increases their trust in your brand.

Increased Customer Engagement: Social media brings in increased customer engagement when a user forwards your email messages, retweets your tweets, posts your blogs and tags you in Facebook etc.

Increased Relevancy in your Email Messages: The relevancy of your email messages naturally increases when your users share your message with their friends and people they know would be interested. You can also use the feedback you receive through social media to refine and increase the relevancy of your future messages.

Two-Way Communication: Social media has rendered it easy to have two-way communication between your subscribers and users. This way you understand their interests and preferences.

Quick Response: Social media lets you know what your audience thinks almost immediately. You get to know their reactions, how interested they are about your campaign and so on. It helps maintain the buzz around your email campaign.

Improved ROI: As social media increases the reach and relevance of your email campaign, your conversion increases too. The more people you reach with relevant information, the greater the chance of  your campaign turning into potential sales.

Delivra knows how integrating email marketing with other avenues of marketing increases your brand awareness and helps to build a lasting relationship with your customers. Schedule a consultation with us to learn how our email marketing solutions can help you.


Join the email marketing community at an upcoming event near you.