What is Digital Marketing and How Is It Done?
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These resources were created to share our 13 years of marketing expertise.

Delivra has been working to support its clients’ digital marketing efforts for 13 years.  Our email marketing software and managed services experience has given us a tremendous amount of expertise in the marketplace.  These resources were created to share that expertise.


5 Keys to Exceptional Email Marketing

In this series, you’ll find benchmark data and tactical tips around the key areas of integration, design, content, segmentation and analytics. Each paper is brief, to the point, and filled with stats and tips to help you maximize your email marketing results.



In this whitepaper, we give you the details of who we are, what we do, and why it matters. Explore the benefits of Delivra software and services, including email creation, member lists, reports and much more.


Animation in Email

Many marketers have started to experiment with using animation in their emails. Not only is it a great way to stand out from typical emails, it also allows marketers to use a small amount of space to convey many offers and calls-to-action.


eBook of Tips

A tip for every week of the year to help you with your email marketing strategy. Whether you need tricks and tips for holiday planning, growing your list, branding, or anything in between, Delivra’s eBook of digital marketing tips has you covered!


Email Best Practices

Is it possible to turn emails into sales? Absolutely. Given all of its advantages, it’s tough to identify a marketing channel that is more cost-effective than email, but it’s effectiveness depends on how it’s employed.


The Great Deliverability Myth

In this 10-page whitepaper written by industry guru, Ken Magill, you’ll uncover the truth about email deliverability. Topics include email complaints, bad addresses, spam traps, the dreaded blacklist, and much more.


How to Effectively Manage Your Email List

Reach the right people, at the right time, with a relevant message. In this whitepaper, we offer proven strategies for adding email addresses to your list, and discuss email list management, opting in and out, preference centers, and effective segmentation.


The How-to Guide to Special Characters

It’s been proven that subject lines with special characters have higher open rates than those without, but before you start dropping symbols in your emails, we’ll give you six steps to ensure your success.


The Importance of a Click

Rediscover the importance of an email click: learn the fundamental reasoning behind click tracking, read real life examples of how Delivra is able to help clients improve their click rates, and learn three crucial steps to improve your own email clicks.


Mobile Design Guide

Are your emails designed to be compatible with mobile technology? With over half of emails being opened on mobile phones, it’s important that your emails not only look good, but are legible on all screen sizes. Master mobile email design with this whitepaper!


Managed Email Marketing

Whether you lack the time, people, or email marketing expertise to perform the campaign needed for your success, Delivra’s managed email marketing program is here to help. Learn our managed services methodology and see client examples in this whitepaper.


Mobile Marketing

What if a simple text could add thousands of subscribers to your list? With mobile marketing options like SMS and text-to-subscribe, your customers can receive and respond to messages in a timely, cost-effective manner.