Putting good strategy behind your email marketing program

In addition to providing you the software to create emails and the support to make sure your messages get through, we can also provide you with strategic direction to make sure your email marketing campaigns are effective. We can help you answer questions like...

• What day of the week is best?
• What is the best time of day to send?
• How often should I send my message?
• What should I use as a subject line?
• What is a good open or click-thru rate?
• Why should I send a text version?
• Why include a hosted web-based version?
• What is the main factor in achieving a successful email marketing campaign?
• Is double or single opt-in considered the best practice?
• Should my subscription pages have pre-checked or un-checked boxes?