Deliverability means your email will get through
- Full-time staff dedicated to email delivery assurance
- Professional relationships with the top ISPs
- Blacklist and ISP monitoring
- Domain level volume throttles
- Multiple and dedicated IP addresses
- Spam content testing
- SPF, SenderID and Domain Keys authentication
What if you could ensure deliverability success? Now you can!
Sure, we're all thankful for spam filters so that we don't have to be greeted by unrequested junk in our inbox. Unfortunately, those spam filters can also have the unintended effect of stopping legitimate opt-in emails from reaching audiences. That's where our deliverability assurance standards come into play. We have a full-time staff dedicated to email delivery assurance. Read on to learn how they improve your success in delivering emails.
Maintain professional relationships with the top Internet service providers (ISPs)
An Internet service provider (ISP) is a company that enables customers to connect to the Internet. As a respected email service provider, we are able to have relationships with the top ISPs, including AOL, Comcast and Hotmail. Having your emails associated with us gives them a better chance of not being rejected by an ISP.
Monitor blacklists and ISPs
Getting your email delivered means staying off of blacklists. Email senders who raise suspicions can be sent to blacklists, meaning receiving mail servers (including major ISPs) may reject them. Our staff monitors several major blacklists to make sure that a provider isn't potentially blocking your email. If we notice a trend, we will proactively contact the ISP and explain you're a legitimate sender.
Monitor domain level volume throttles
ISPs sometimes block emails if they see patterns which indicate a potential spam outbreak, including a large volume of emails coming through at once. The domain level volume throttle allows Delivra to reduce the number of connections or messages attempted to individual domains in order to avoid tripping automated blocks. As many domains may not publish their sending limits, our Deliverability Team closely monitors sending patterns to look for new domains in need of a throttle adjustment.
Provide multiple and dedicated IP addresses
The Internet Protocol (IP) address is a numerical identification given to members of a computer network so they can communicate across the Internet. Delivra has been assigned a large number of IP addresses so it is possible to have one dedicated to your account. How can this help deliverability? By not having to share an IP address with others on the server, we again decrease your chances of being seen as spam. Senders with small mailing lists or irregular sending frequency may benefit more by sharing an IP with other Delivra customers.
Spam content testing
Most email subscribers use spam filters to weed out unwanted email. These filters are programmed to look for certain words in the subject line and content of the emails for triggers that often indicate spam. Delivra provides a free content checker which allows you to test your email content for potential problems so that you can make changes prior to a send.
Authentication
A common method of creating spam is to forge email addresses of legitimate email senders. This makes it easy for them to remain anonymous and hide behind a legitimate sender. There are various forms of authentication which can be used to assure receiving mail servers that your email is legitimate. Delivra can help you with SPF, SenderID and Domain Keys.
Use of personalized sub-domains.
Delivra provides the ability to use your own domain in place of ours for tracking links as well as for images or content (online versions, images, landing pages...) hosted on our servers. This way, the links and content in your mailings are associated with the domain your subscribers recognize.
To do so, you'll need the ability to create two subdomains configured to our settings. Once you've done that, let your Account Manager know so that Delivra can complete the necessary steps to enable these new domains for your account.