Self-Guided Tour

Welcome

Go ahead – kick the tires for a while.

You’re considering new email marketing software and you probably have a few questions.

Is it easy to use?
How can you manage your mailing lists?
What options does it give you for creating content?
Does it have the reports you need?

We’ve created this tour to give you an inside look at Delivra. The tour is organized by section so you can jump to an area of particular interest by clicking the tabs across the top. Or use the arrows to the right and left to click through page by page.

Please take a look around – we think you’ll like what you see.

Building Lists

Your member list is a powerful resource - we’ll help you tap into it.

Building your member database is the foundation of your email marketing system. With Delivra you can add members one-at-a-time or in batches. We also help you manage the details of each member. You’ve got options - all of which are easy to use.

Manage your lists individually with quick access to the entire group.

When you log in to Delivra you will see your primary email list noted at the top. Need to change lists? Click on the list name to view all available mailing lists. Agencies can easily toggle between client lists without having to log out of the system.

The difference is in the details.

For each member record you can enter valuable information:
Basic: email address and name
Status: whether or not this person is a current subscriber
Demographics: contact and company information plus other information that you want to collect; these fields are customizable.
 
The more data you include in each member record, the more you’ll be able to personalize your email marketing. Targeted marketing efforts all start with your member lists.

Gain subscribers with an easy-to-use signup tool.

Delivra's subscribe tool creates the HTML embed code for a simple web subscribe form that, once submitted, inputs directly into your member database. This makes it easy to add new members to your list through your existing web and social media pages.

Managing member lists large and small.

Member information, including demographic data, can also be imported directly from your current database. Delivra lets you import either text or csv files. The upload process is a fast way to get a large block of data into your email marketing system.

Information and control - at your fingertips.

The Member Dashboard gives you a quick overview of all the members in your current list. From this screen you can copy members to other lists; lookup members from this list or from all your lists; and view a member’s history.

Target your email efforts with ease.

Within each of your lists you may also create Segments. Segments let you target a smaller group with a specific message. You can create Segments based on information stored in your database (for example, everyone with a certain title or people in a specific location) or you can copy & paste email addresses to create a special segment.

Creating Emails

Delivra makes creating professional, effective emails easy.

You can upload your own custom templates or get started with our extensive list. We have a set of ready-made templates to help you create

  • Newsletters
  • Announcements
  • Seasonal or holiday mailings

Delivra also provides blank templates that help you organize your content so that your communication is easy-to-read and does the best possible job highlighting your message.

Use our templates to get you started.

If you know how to use word processing software you already know how to use Delivra’s email editor. Open your template, click your mouse in an area and start typing. You can include your company’s brand in our templates and use pictures to give the email your own look and feel. In mere minutes you’re on your way to starting a professional, effective email campaign.

Create your own media library to use in all email campaigns.

Your emails will likely have some common elements – logos, images, your company information. Delivra gives you places to store these items to help you use your time wisely. You can insert images or standard information without having to upload them again and again.

Want to increase the reach of your email campaigns even further? Use some of Delivra's additional features that will allow you to:

  • Incorporate social media sharing links
  • Embed links to video
  • Create user-printable barcodes

All of these enhance your email campaigns while providing full tracking behind the scenes.

Sending Emails

A snapshot of all your email marketing activity.

From the minute you log in to Delivra you’ve got an activity overview. You’ll see what mailings have occurred, how they’ve done, and a brief overview of your member database. Want to see more detail? Click on any item on this ‘home page’. There’s even a shortcut to get you started on a new mailing. We give you the information so you can take control over your email marketing activities.

Sending emails successfully.

When it comes time to send your email, Delivra walks you through the process step-by-step.

  • Select recipients by list, list segment or based on activity from a previous email.
  • Tap into Delivra’s tracking options to help you better judge the success of your campaign.
  • Use Delivra’s powerful EmailAdvisor service to monitor the deliverability of your message – things like knowing if your content is likely to trigger any spam filters. We can help you determine the likelihood of your message getting to your audience before you even send it – and tell you how to fix any problems.
  • Schedule your email – including resends – from one screen.
  • Make sure your message can be read in different countries where different character sets are used.

We’ve thought of what each campaign needs to be sent successfully and we make sure you cover all your bases.

Managing work flow: Helping your team work together.

Sometimes you’ll want an email to go through an approval process before it is sent. When creating that message you can choose to save it for approval. The reviewer can read the message, schedule it for testing or place it in the queue for distribution. Delivra helps your team work together when creating an email marketing campaign.

Flexibility in how your emails work for you.

Delivra gives you the ability to send emails as independent pieces or linked together as part of an overall campaign. Either way – you’ll have a quick view of what has been created and all of its details. It's just another way we help your team work together efficiently and monitor your planned email activity so you’re not repeating efforts.

Monitoring email status.

Sometimes it’s all about control. What mailings are you sending this week? What mailings went out last month? What emails are in the queue now? Delivra’s Mailing Statistics center lets you easily review your mailing activity, including the success rate of each piece.

Reports

Your emails are talking to you – are you listening?

Email marketing efforts can tell you a lot about your prospects. What information causes them to take action? How solid is your email list? How many new people are being added to your database?

Delivra tracks a wealth of information about each and every email you send out. We give you literally hundreds of reports so that you can fine tune your efforts and make your email marketing campaigns more successful. Keep tabs on one aspect or many – our easy-to-read reports are ready and waiting.

Overview reports for a quick view of results.

The Mailing Overview screen gives you a top level view of how an individual email worked. From here you can monitor the
Deliverability - who got it, how many bounced back and more
Opens - what percentage opened the email upon receipt
Membership changes - did the email result in new subscriptions or unsubscribes
Click-throughs - if your email contained links, were they clicked? Which ones were clicked most often?

Need more detail? Click on any element of the report screen to see an in-depth report. And users of our “clickstream” service can even see purchase behavior and which pages of your website were most visited.

Reports on every aspect of your email. Even a few you’re not thinking about.

One of Delivra’s biggest strengths is the depth of its reports. You can review:
Mailings: Email delivery rates, click-throughs, opens and clickstreams.
Members: Who is on your lists and what's happening with them.
Website: How your members are using your website.
Purchases: Sales revenue by units, rates, demographics, and more.
Surveys: Survey responses from members and website visitors.
Custom Charts: Build and run custom charts.

The more you know, the more successful your email marketing efforts will be. It's just another way we help your team work together efficiently and monitor your planned email activity so you’re not repeating efforts.