Analyze how your email recipients use your website
- Track visits to any page on your site, not just those linked to an email
- Know exactly which emails triggered which recipients to make a purchase
- Easily modify URLs in email for compatibility with web analytics package of your choosing
Knowing who received and opened your emails isn't enough information to evaluate the success of a modern marketing program. Of course we give you the ability to know who clicked the links in your mailing, but with Delivra you can further track what they do next. Delivra gives you the tools you need to evaluate your email campaigns as part of your overall digital marketing strategy.
Go beyond the click-through rate
With our Clickstream solution, not only can you know who's visiting your website as a result of email--you can also tell what they did with your site once they got there. What other pages, beyond the landing page, did they take an interest in? Did they complete a purchase? If so, how much did they spend? If not, did they begin a purchase but then abandon it? When our Clickstream code is added to your website, you'll know the answers to all of these questions.
Target your best customers
Clickstream tracking gives you results that you can use to target specific types of customers with your mailings. For example, once you know that a visitor browsed a specific section of your online catalog but did not purchase, follow up with a special offer for that product line. Or identify your customers who have most frequently purchased as a result of email marketing, and send them a message that thanks them for their loyalty while encouraging them to shop more.
Already doing Web analytics?
If so, then let Delivra feed your existing analytics program with intelligence on which site activities were driven by an email campaign. If you use Google Analytics, our friendly HTML Email Editor can automatically add to your links tracking tags that identify a specific Delivra mailing as the source of a page hit. And if you use a different analytics package with different tracking tag formats, then it's a snap to build those into your mailings as well. Delivra's easy-to-use content creation tools put you in control.