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Posted by: Parature | Monday, September 20, 2010
Parature, a global leader in on-demand customer service software, announced today that more than 25 companies have purchased Parature for Facebook™, the industry’s first customer service application for support and social media teams that enables direct customer engagement through Facebook, in the first 30 days of the product’s general availability. more »
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Posted by: Neil Berman | Wednesday, September 8, 2010
I recently took a vacation trip to Washington, D.C., and made all my own travel arrangements. I booked my own airfare, reserved a hotel room, and bought tickets online for entertainment and other attractions.
The confirmation emails and subsequent marketing emails I received from each travel vendor varied in the amount of personalization they used. I more »
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Posted by: Internet Retailer | Thursday, September 2, 2010
INDIANAPOLIS, IND. - Sept. 2, 2010 - Delivra, one of the original e-mail service providers, announced historic growth in both revenue and new customers during the first half of 2010. The company reported a 20% increase in revenue for its core hosting business and the addition of 112 new customers.
"In the first half of this year we already have more »
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Posted by: Karen J. Bannan | Thursday, September 2, 2010
Last year freight logistics company FreightCenter.com catered to both b2b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers and only 30% were businesses. This was a problem, said Sylvia Pankiewicz, marketing manager for FreightCenter.com, because consumers aren't usually repeat customers.
“With consumers, more »
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Posted by: Carissa Newton, Delivra | Thursday, August 26, 2010
Everyone is crunched for time and facing a bulging inbox. Marketers can respond to this challenge by being concise and compelling in their email marketing design. There are three ways to do this:
Design your email so the copy is on a single screen above the “fold.”
Take longer sections of copy and hyperlink to them on separate pages. Begin enough of a more »
