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Posted by: Karen J. Bannan | Thursday, July 1, 2010
PINK magazine (www.pinkmagazine.com) is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a female C-level executive or a feature story about raising investor capital. The more »
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Posted by: Message Systems | Friday, June 25, 2010
As an email service provider (ESP) with hundreds of clients across a diverse set of industries, it’s essential for Delivra to offer a broad spectrum of capabilities—from easy-to-use email templates and in-depth customer support to more complex functionality for tech-savvy users. After five consecutive years of 30 percent growth, the company was facing a more »
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Posted by: Paul Demery | Friday, June 18, 2010
Marketing pet insurance is complicated, but a carefully planned and tweaked e-mail marketing campaign by Pethealth Inc. has led to a sharp increase in the number of prospects joining as customers, vice president of marketing Susan Arts says.
Pethealth, which operates multiple web sites for pet supplies and services, specializes in selling pet health more »
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Posted by: Neil Berman | Thursday, June 17, 2010
The Business Marketing Association's Engage 2010 conference held in Chicago the first week of June was an exciting gathering of some of the best thinkers in marketing today. As each speaker took the stage, the audience found another great nugget to take back to the real world and implement to make their marketing programs better.
Delivra attendees were more »
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Posted by: All About Email | Friday, May 28, 2010
When the American Le Mans Series stopped in Long Beach, Calif., May 21-23, the race's email campaigns delivered conversion-to-sales rates that were two to three times higher and open rates 15 percent higher than last year's campaigns, thanks to the assistance of email service provider (ESP) Delivra. The American Le Mans Series is a sports car racing series more »
