How to strengthen email marketing strategy » Delivra
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How to strengthen email marketing strategy

There are many strategies that businesses can use when altering their email marketing list to make the method more appealing to customers.

Loren McDonald, vice president of industry relations for Silverpop, believes that one thing that companies need to consider is how to better incorporate social media.

“Using email to grow your Facebook, Twitter, YouTube and other social fans and followers is clearly a good use of the email channel,” he wrote for Media Post.

When it comes to sending messages out via B2B email lists, Mr McDonald urged companies not to offer an incentive straight from the bat, but instead send “a modest one in the second email and your most aggressive offer in the final email of the series”.

The expert went on to predict that ‘on-boarding’ emails could become more popular in the future, as these put new customers into a category that gives them messages based on their previous behaviour over the web.

Meanwhile, the president of Delivra, Neil Berman, has told businesses that they may benefit from trying to get to know their customers better, which can be easy to do.

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Named one of the fastest-growing private companies in America for three straight years by Inc. Magazine's 500|5000 rankings (2011-2013), Delivra offers digital marketing software and services at an attractive price. Alongside that growth, they have also been honored to be named one of the Best Places to Work in Indiana for 3 straight years. Delivra has clients nationwide of all sizes and in all major industries including Del Monte, American Legion, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is privately held and is headquartered in Indianapolis.

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