The American Le Mans Series (ALMS) presented by Tequila Patrón has teamed with Indianapolis-based Delivra to make it the Official Email Service Provider for the world's leading sports car championship. A full line of Delivra services and technologies is assisting the ALMS in broadening its reach to an extensive collection of constituents.
"Integrated communications have never been as critical to our business as it is now," said Ed Triolo, ALMS vice president, Marketing and Brand Development. "The ability to deliver our message to our fans, partners and media is of utmost importance, and we are fortunate to have a partner like Delivra. Its level of expertise and position as a leader in the field of digital communication solutions makes Delivra another ideal fit as a partner of the American Le Mans Series presented by Tequila Patrón."
The Series has been a Delivra client since the 2010 season. It has been instrumental in distributing ALMS information to an ever-growing database and more importantly guaranteeing delivery of content to subscriber inboxes around the world. The reliability of Delivra's platform combined with an easy-to-use interface and system for analytic tracking provides additional benefits to the partnership.
"We are thrilled to take our relationship with the American Le Mans Series to the next level," said Neil Berman, CEO and president of Delivra. "The ALMS is known for its marketing expertise, and we're looking forward to further assisting the ALMS reach its marketing and business goals."
