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Firekeepers Casino Case Study

Firekeepers Casino opened in the summer of 2009, just off Interstate 94 in Battle Creek, Michigan.  In addition to its wide array of gaming choices, the casino takes pride in offering several fine dining and entertainment options.

As a new entrant to a competitive market, Firekeepers relies on email as an important component of its strategy to drive loyalty among members of its "Red Hot Rewards Club."  Learn more about how their brand new email marketing program is already paying off.