Proven Strategies and Tactics for Success
Today, it’s tough to imagine life before email. And, given all of its advantages, it’s even tougher to identify a marketing channel that is more cost-effective than email. However, as with any marketing tool, the effectiveness of email depends to a large degree upon how it’s employed.
As email marketing has matured, certain practices have gained wide acceptance among savvy, successful marketers. Other approaches have come to be considered as the most ethical uses of this amazingly versatile technology. In this document, we’ll review the best practices for using email in marketing, discussing both the most effective ways to deploy email, and the industry’s standards for using it responsibly.