You have nicely segmented your email list into smaller lists. You have used your judgement and evaluated available metrics, user preferences and habits to categorize the main email list. Now you know, your next task is to customize your email message to target each separate list, so that the content, the timing and the frequency suit the identified characteristics of each segmented list.

Segmentation gives a great impetus to the responses from your recipients and the numbers will show up in the...

We all know that most people have a mobile phone these days (in fact, some own more), so you might be thinking about starting a mobile campaign. Not sure where to start? Check out some of the features that Delivra offers. 

Text to Subscribe functions just like it sounds. A keyword is texted to a short code and that person is then added to an email list. Text to Subscribe can be placed on any marketing materials, making it a fantastic way to combine traditional marketing channels with mobile...

Would you say you are very selective with your personal use of Text to Subscribe? Not to mention subscribe forms and other methods of collecting information used by marketers?  This question probably seems like a no brainer.  It is safe to assume this personal preference is shared by many and should not be overlooked by marketers when managing a Text to Subscribe campaign.

This fall, my family visited a local restaurant who was using an effective form of communicating with customers during and...

Recently, CEOCFO Magazine interviewed Delivra's CEO, Neil Berman. In the interview, Neil covers topics ranging from how he got his start in the email business (with an idea and a kitchen table)  to his expert analysis of email marketing software's competitive landscape. Several excerpts from the interview are below. For the full interview, please click here. 

CEOCFO Magazine: How vital is email to the marketing program and how do you work with your clients so that they understand the role it...

With email subject lines, you want to test a variety in order to find what works best for your audience. However, here are some thoughts for you to consider before setting up your next split test.

Long vs. Short? Either way it doesn’t really matter.

According to a report by Adestra, both short and long subject lines perform well. There does seem to be an area between 30 and 60 characters that sees reduced opens and clicks in an email.  Even based on this research, we suggest using shorter subject...

Verification and Validation go hand in hand during the testing-qualifying routine for any product under the sun. The two V’s are meant to answer the questions, “Have I built the product right?” and, “Have I built the right product?” The exact same process and routine apply to every message in your email marketing campaigns. The V&V routine will tell you whether the email renders well across browser windows and email platforms, and whether the elements repeatedly emphasized by best-practice...

As a graphic designer, I'm guilty of saying I'm part of the team that "makes things pretty." Really, though, design is much more than simply "making it pretty". Design is optimizing your message to visually convey its meaning in the clearest and most engaging way possible; we're copywriters of the visual form. Text and clarity are to a copywriter as color and composition are to a designer.

Wikipedia defines graphic design in a way I couldn't put into better words:

Graphic design is a creative...

Like you, I receive a ton of email. Much of that email is part of email marketing campaigns (or, "bacn" as people are calling it these days.)

When we receive these messages, we all know that they were sent to zillions of people at the same time. That means the person who is writing them is leveraging the unbelievable efficiency of some amazing email service provider to make the deliveries. Write once, send to ten thousand of your closest friends.

The problem is that since users are...

I spent Labor Day weekend in Chicago attending the 34th Annual Jazz Festival in Grant Park. The weather was perfect 70's (remnants of hurricane Issac missed the loop) and Chicago jazz is renowned for its quality - even better when it's free and outdoors. 

What struck me was nowhere was I asked for my email address. The preponderance of smart phones at the event and around town was obvious. A text to subscribe call-to-action at any of the venues I visited is a no-brainer. So why not attempt to...