Delivra’s Managed Email Marketing Services (also known as full service email marketing) is this month’s topic of choice on the blog. Why? Because after performing these services for awhile, we have pulled together results showing how valuable it has been for many of our clients. But this blog post isn’t really a sales pitch for full service email marketing (if you really want one, read my previous post) instead, it is meant to speak to the many issues our clients experience that lead them...Read More » »
Email marketing channel expenses include dollars spent on list rental, email deployment programs, email deliverability expertise, email design, initiatives for list growth, and many more. One of the marketing trends predicted for the coming years is an upward swing in the budget for the email marketing channel.
The budget allocation decision obviously stems from the fact marketers enjoy significant return on investment (ROI) through this channel.
Having said that, who wouldn’t like to raise the...Read More » »
Have you ever wondered why your email marketing campaigns fail to generate revenue? Do you know your efforts could crumble because of a few common mistakes?
Email marketing is a powerful tool, and it’s time you learn to identify your mistakes. A recent survey by IBM revealed about 83% of mails land in people’s inbox. So if they are still not noticing you, it’s time to take drastic action.
Your Titles Could Be Repetitive And Familiar
The title of a content or mail matters a lot! Whatever you...Read More » »
Email marketing isn't about building a list to a certain size.
It's about creating a channel where you can bring something valuable to your loyal subscribers and receive something of value in return.
Through a series of automatically delivered emails, the email autoresponder (somtimes referred to as a "trigger") can help you significaltly increase the results of your email marketing program. If done properly, you can create a better connection with your subscribers, improve customer satisfaction...Read More » »
Human beings are suckers for consistency. We love it when people show up on time, we love it when a system works the same way as it did before, and we love it when bills are paid like clockwork. In general we love it when we know exactly what to expect. That's why when people ask me about their email marketing campaign, I tell them the most important factor of all is to be consistent.
In truth, however, that answer is a little bit of a cop-out, because "consistency" refers to everything:
One of our main core values at Delivra is, ‘We exist to serve our customers’. To help us stay true to that value, each of our clients are assigned a dedicated Account Manager. What does having an account manager include you might ask? Here’s a little bit of insight…
I want to let everyone know that Delivra is about to release our Microsoft Dynamics CRM Integration via Cazoomi.
Similar to our NetSuite CRM integration, the Microsoft enterprise solution supports both MS CRM 2011 and MS CRM 4.0 with:
- Unlimited Sync Profiles
- All Sync Templates
- Sync on Demand
- Flexible Sync Scheduling
- Premier Support
- Customization (additional charge)
This is fully tested, productized integration that takes minutes to install.
Cazoomi is offering a free 14 day trial which Delivra...Read More » »
Email is an integral part of marketing. But if not used properly it can turn into spam. Or worse, it could end up alienating your customers and prospects who are already tired of seeing ‘sales’ emails in their inbox.
So how can you make email prospecting effective? Like in the sales process, the first thing you should be doing is to build trust. Email prospecting should be used to initiate conversations, generate interests and create awareness about you, your company and your products. Some...Read More » »
The sedan is quiet on the road and handles like a sports car. The SUV, with its high profile and all wheel drive, is perfect for maneuvering after a snowfall. Plus it holds the big stuff that won't fit into the sedan.
I wouldn't want to choose between them. This got me thinking, can there be a parallel argument for email service providers (ESPs)?
If I send a simple bi-weekly templated newsletter to the same audience, a basic low-cost ESP may...Read More » »